Most people will agree. The Irishman’s limited theatrical run will force most people to watch Scorsese’s epic pseudo-biopic gangster drama on their laptops and TV screens.
An acute buzz and an overall positive critical response is predicting a bloody triumph. A probable gripping cinematic tour-de-force of the year, representing late-career high points for Robert De Niro, Al Pacino and Joe Pesci, directed by one of the godfathers of modern cinema.
Netflix’s hope is to use The Irishman in order to drive more subscribers to sign up and to entice its current subscribers to stick amid the scary arrival of most dominant force in the entertainment industry: The Walt Disney Company.
Disney+, the upcoming subscription video-on-demand streaming service, is set to launch, in Canada and the United States on November 12, 2019, after the company ends its existing distribution agreement with Netflix.
Disney’s incredibly vast film and television portfolio includes among others Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Lucasfilm, Marvel Studios, National Geographic, select films from 20th Century Fox, Hollywood Pictures, and Touchstone Pictures. The service will also hold exclusive streaming rights to The Simpsons.
In January 2019, it was reported that Disney will spend up to $500 million on future original content based on Marvel and Star Wars properties.
All that to say Netflix is getting ready to lose market share and probably lots of it.
For the last two years their response was a very aggressive content creation strategy. In 2019 only, Netflix is expected to spend $15 billion on a wide range of content, its own as well as signing deals with other studios to house movies and TV shows. When traditional studios passed on “The Irishman” the streaming service was more than happy to jump in and to bankroll its $159 million budget.
To be noted that the fear of Disney+ arrival is possibly already priced in Netflix’s shares (market value of $127 billion), which are down 11% in the last 12 months.