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	<title>Tech &amp; Geek &#8211; 514Blog</title>
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		<title>Quebec Ice Storm Babies Carry a Unique Epigenetic Profile</title>
		<link>http://www.514blog.ca/quebec-ice-storm-babies-carry-a-unique-epigenetic-profile/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=quebec-ice-storm-babies-carry-a-unique-epigenetic-profile</link>
					<comments>http://www.514blog.ca/quebec-ice-storm-babies-carry-a-unique-epigenetic-profile/#respond</comments>
		
		<dc:creator><![CDATA[Stephanie Barnes]]></dc:creator>
		<pubDate>Tue, 02 Dec 2025 01:44:54 +0000</pubDate>
				<category><![CDATA[Best of MTL]]></category>
		<category><![CDATA[Tech & Geek]]></category>
		<guid isPermaLink="false">http://www.514blog.ca/?p=3163</guid>

					<description><![CDATA[<p>Quebec ice storm babies are over 20 years old and according to a study done by Douglas Mental Health University Institute and McGill University they carry a distinctive signature in their DNA.</p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/quebec-ice-storm-babies-carry-a-unique-epigenetic-profile/">Quebec Ice Storm Babies Carry a Unique Epigenetic Profile</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-1"><p><span style="font-weight: 400;">In January of 1998, Canada had what’s considered to be one of our worst natural disasters to date: an ice storm, resulting in over 100 millimetres of freezing rain and ice showering large parts of Quebec, eastern Ontario, and pieces of the Maritimes. In Quebec, it was referred to as the “storm of the century”, and rightfully so. Public Safety Canada’s disaster database says that 35 Canadians died as a result of the storm, and over 1000 were injured. </span></p>
<p><span style="font-weight: 400;">As layer upon layer of sleet blanketed the province, the weight snapped branches off trees, causing the limbs to come crashing down on powerlines. Hydro Quebec’s towers, previously thought to be indestructible given their ability to withstand up to 45mm of ice accumulation, buckled under the weight. </span></p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-2"><p><span style="font-weight: 400;">In Quebec alone, 3.5 million people were without power, and many for several weeks. The projected cost in the aftermath of the storm estimated between one and three billion dollars.</span></p>
<p><span style="font-weight: 400;">If you grew up in Lower Mainland B.C., like I did, you may never have heard of this ice storm. In fact, if you’ve never spent a winter outside of the Lower Mainland (like I hadn’t, up until this last one), then you also might not even know that rain </span><i><span style="font-weight: 400;">can </span></i><span style="font-weight: 400;">freeze. Friends back home, you don’t know the half of it.</span></p>
<p><span style="font-weight: 400;">There’s something to be said about how places form people – the geography we’re raised in is arguably where we learn to thrive, right? </span></p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-1 hover-type-none"><img width="586" height="642" title="0309_outages-1000&#215;642" src="http://www.514blog.ca/wp-content/uploads/2019/04/0309_outages-1000x642.jpg" alt class="img-responsive wp-image-3170" srcset="http://www.514blog.ca/wp-content/uploads/2019/04/0309_outages-1000x642-200x219.jpg 200w, http://www.514blog.ca/wp-content/uploads/2019/04/0309_outages-1000x642-400x438.jpg 400w" sizes="(max-width: 800px) 100vw, 586px" /></span></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-3"><p><span style="font-weight: 400;"> Which is why I have no problem admitting to you that I had a difficult time becoming accustomed to a Quebec winter (one that I’ve been told by many was really </span><i><span style="font-weight: 400;">not that bad</span></i><span style="font-weight: 400;">). But the extent of which we are truly formed by our surroundings, particularly when we’re still in the womb, has been something of great interest to Dr. Suzanne King, a Montreal-based researcher, for decades.</span></p>
<p><span style="font-weight: 400;">When the ice storms of 1998 took place, Dr. King had already been curious about prenatal maternal stress. After the storms, she turned her curiosity into a study on how that stress impacts a child’s health. </span></p>
<p><span style="font-weight: 400;">The study, titled (arguably the coolest name ever) Project Ice Storm, was (and is) conducted by scientists from the Douglas Mental Health University Institute and McGill University, and started by addressing the maternal personality factors of 178 women who had been exposed to the storms, who either were pregnant at the time, or became pregnant soon after. Researchers also factored in the amount of days without power each woman went through, post-traumatic stress symptoms, and physiological reactions. </span></p>
<p><span style="font-weight: 400;">Follow-ups with the children born from these women happened every year or every other year, though it’s clear that the follow-up is ongoing, as the goal of the study as it currently stands is “to understand the long-term effects of the prenatal exposure to stress… by studying developmental trajectories through early adulthood,” according to the Project Ice Storm page on McGill’s website. </span></p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-2 hover-type-none"><img width="395" height="333" title="icestorm2-pylons1" src="http://www.514blog.ca/wp-content/uploads/2019/04/icestorm2-pylons1.jpg" alt class="img-responsive wp-image-3171" srcset="http://www.514blog.ca/wp-content/uploads/2019/04/icestorm2-pylons1-200x169.jpg 200w, http://www.514blog.ca/wp-content/uploads/2019/04/icestorm2-pylons1.jpg 395w" sizes="(max-width: 800px) 100vw, 395px" /></span></div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-4"><p><span style="font-weight: 400;">Through Project Ice Storm, scientists found that women who were in the first half of their pregnancies during the worst of the storms had babies with lower birth weights; pregnant women who were in their third trimester had babies with lower fine motor skills. </span></p>
<p><span style="font-weight: 400;">In 2014, researchers for Project Ice Storm made a genuine breakthrough, the results of which were published online by Plos One; DNA within the T cells of 36 of these children showed distinctive patterns – an “epigenetic signature” – in DNA methylation (the process by which methyl groups are added to the DNA molecule, which can modify the function of the gene). </span></p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-5 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-5"><p><span style="font-weight: 400;">What this meant is that, for the first time ever, researchers were able to conclude that maternal hardship predicted the degree of methylation (modification) of DNA in the T cells, a type of cell found in the immune system, and that the objective stressor (the days each woman went without power) was the long-lasting influencer on these changes, not the degree of emotional stress.</span></p>
<p><span style="font-weight: 400;">The changes in T cells specifically, or in any genes related to immunity and sugar metabolism, put a person at a greater risk for developing asthma, diabetes, or obesity later in life. In June of 2014, Project Ice Storm had results published in both </span><i><span style="font-weight: 400;">BioMed Research International </span></i><span style="font-weight: 400;">and </span><i><span style="font-weight: 400;">Psychiatry Research </span></i><span style="font-weight: 400;">highlighting the links between prenatal maternal stress and the development of not only asthma, but autism in the children.</span></p>
<p><span style="font-weight: 400;">And curiously enough, all of the children participants were found to be more prone for anxiety and depression, starting at an age as young as 4.</span></p>
<p><span style="font-weight: 400;">Researchers for Project Ice Storm acknowledge that the results need to be replicated, and with a larger testing pool, but this is tricky for a variety of reasons. </span></p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-6"><p><span style="font-weight: 400;">Moshe Szyf, a McGill University pharmacology and therapeutics professor, and one of the researchers on the project, told the CBC that, though there was previous evidence found that stressing animals during pregnancy had long-term effects in DNA programming and health, it’s obviously unethical to intentionally stress babies. I’d argue it’s pretty unethical either way, but that’s a story for another day.</span></p>
<p><span style="font-weight: 400;">The fetus is obviously sensitive to the mother’s environment, but what are we to do with that information? It can be a difficult challenge just to maintain stress levels in everyday life, but you add an unborn baby to the picture (or your womb), with a ticking clock as to when that unborn baby will become a screaming, crying baby (entirely your responsibility in every way), and then someone tells you to relax? Have you met a pregnant person? </span></p>
<p><span style="font-weight: 400;">But on top of all that, now we learn that it’s the actual hardship the mother goes through that impacts the fetus, not her stress levels.</span></p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-3 hover-type-none"><img width="681" height="1024" title="b2818bb46c0b9e74a9e91da71c17dd02" src="http://www.514blog.ca/wp-content/uploads/2019/04/b2818bb46c0b9e74a9e91da71c17dd02-681x1024.jpg" alt class="img-responsive wp-image-3172" srcset="http://www.514blog.ca/wp-content/uploads/2019/04/b2818bb46c0b9e74a9e91da71c17dd02-200x301.jpg 200w, http://www.514blog.ca/wp-content/uploads/2019/04/b2818bb46c0b9e74a9e91da71c17dd02-400x602.jpg 400w, http://www.514blog.ca/wp-content/uploads/2019/04/b2818bb46c0b9e74a9e91da71c17dd02-600x902.jpg 600w, http://www.514blog.ca/wp-content/uploads/2019/04/b2818bb46c0b9e74a9e91da71c17dd02-800x1203.jpg 800w, http://www.514blog.ca/wp-content/uploads/2019/04/b2818bb46c0b9e74a9e91da71c17dd02.jpg 1000w" sizes="(max-width: 800px) 100vw, 600px" /></span></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-7 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-7"><p><span style="font-weight: 400;">Pregnant women, have you managed to calm down? Excellent, now go find someplace peaceful, serene, and immune to any kind of natural disaster.</span></p>
<p><span style="font-weight: 400;">To date, nearly 100 families are still participating in Project Ice Storm while researchers “continue to analyze the rich data collected over the years,” though their page also states there are currently no new assessments planned.</span></p>
</div><div class="fusion-clearfix"></div></div></div></div></div></p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/quebec-ice-storm-babies-carry-a-unique-epigenetic-profile/">Quebec Ice Storm Babies Carry a Unique Epigenetic Profile</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
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		<title>When do Successful People Wake Up? Tim Cook: 3:45am, Michelle Obama: 4:30am&#8230;</title>
		<link>http://www.514blog.ca/when-successful-people-wake-up-tim-cook-345am-michelle-obama-430am/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-successful-people-wake-up-tim-cook-345am-michelle-obama-430am</link>
					<comments>http://www.514blog.ca/when-successful-people-wake-up-tim-cook-345am-michelle-obama-430am/#respond</comments>
		
		<dc:creator><![CDATA[Amanda Wang]]></dc:creator>
		<pubDate>Sat, 22 Nov 2025 11:22:38 +0000</pubDate>
				<category><![CDATA[Life Style]]></category>
		<category><![CDATA[Tech & Geek]]></category>
		<guid isPermaLink="false">http://www.514blog.ca/?p=2466</guid>

					<description><![CDATA[<p>Richard Branson wakes up at 5:45am. Dwayne “The Rock” Johnson is in the gym by 4am &amp; PepsiCo CEO Indra Nooyi gets up at 4am</p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/when-successful-people-wake-up-tim-cook-345am-michelle-obama-430am/">When do Successful People Wake Up? Tim Cook: 3:45am, Michelle Obama: 4:30am&#8230;</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-8 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-8"><p><strong>Michelle Obama</strong> wakes up at 4:30am to work out! In an interview with <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.glamour.com/story/michelle-obama-wakes-up-at-430">Glamour</a></span> she said that she <span style="font-weight: 400;">&#8220;usually get to the gym before [Barack] does. But he is usually there either in the middle of my workout or right at the end,&#8221; she says of their side-by-side sweat sessions. &#8220;And we&#8217;re watching Sports Center and we&#8217;re catching up. </span><span style="font-weight: 400;">For me, exercise is a de-stresser, first and foremost,&#8221; she explains. “When I travel, I bring a jump rope. I can usually do some jump-roping in the hotel room,&#8221; she says. </span></p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-9 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-4 hover-type-none"><img width="780" height="437" title="shes-super-fit-1525094959" src="http://www.514blog.ca/wp-content/uploads/2018/10/shes-super-fit-1525094959.jpg" alt class="img-responsive wp-image-2483" srcset="http://www.514blog.ca/wp-content/uploads/2018/10/shes-super-fit-1525094959-200x112.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/10/shes-super-fit-1525094959-400x224.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/10/shes-super-fit-1525094959-600x336.jpg 600w, http://www.514blog.ca/wp-content/uploads/2018/10/shes-super-fit-1525094959.jpg 780w" sizes="(max-width: 800px) 100vw, 780px" /></span></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-10 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-9"><p><span style="font-weight: 400;">&#8220;If I don&#8217;t have a rope or space, I might do a 30-minute routine that includes a minute of jumping jacks, alternating with a minute of pushups and then some sit-ups. You take a 30-second break and do it again.&#8221;</span></p>
<p>Amazon Founder and CEO <strong>Jeff Bezos </strong>prioritizes 8 hours of sleep and usually gets his day started between 7 and 8am, reading the newspaper while exercising on the</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-11 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-5 hover-type-none"><img width="1024" height="576" title="HRO618cc7_ae05ecbbd57b4c0c8239306d248c3e44_0" src="http://www.514blog.ca/wp-content/uploads/2018/10/HRO618cc7_ae05ecbbd57b4c0c8239306d248c3e44_0-1024x576.jpg" alt class="img-responsive wp-image-2470" srcset="http://www.514blog.ca/wp-content/uploads/2018/10/HRO618cc7_ae05ecbbd57b4c0c8239306d248c3e44_0-200x112.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/10/HRO618cc7_ae05ecbbd57b4c0c8239306d248c3e44_0-400x225.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/10/HRO618cc7_ae05ecbbd57b4c0c8239306d248c3e44_0-600x337.jpg 600w, http://www.514blog.ca/wp-content/uploads/2018/10/HRO618cc7_ae05ecbbd57b4c0c8239306d248c3e44_0-800x450.jpg 800w, http://www.514blog.ca/wp-content/uploads/2018/10/HRO618cc7_ae05ecbbd57b4c0c8239306d248c3e44_0.jpg 1030w" sizes="(max-width: 800px) 100vw, 600px" /></span></div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-10"><p><span style="font-weight: 400;"><strong>Tim Cook</strong>, Apple CEO wakes up at 3:45am every morning. He goes through email, exercise, and grab a coffee before starting his work day. </span></p>
<p>LinkedIn CEO <strong>Jeff Weiner</strong> wakes at 5:30am, checks email, reads the news, exercises, meditates, and eats breakfast (all before 9am).</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-12 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-11"><p><strong>Jack Dorsey</strong>, co-founder and CEO of Twitter and Square, wakes at 5am to meditate, exercise, make coffee, and then check in for his work day.</p>
<p><strong>Warren Buffett</strong> wakes up at 6:45am and starts his day by reading the newspaper.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-13 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-12"><p><strong>Richard Branson</strong>, founder of the <a title="Virgin Group" href="https://en.wikipedia.org/wiki/Virgin_Group">Virgin Group</a>, which controls more than 400 companies, rises with the sun at 5:45am to exercise and eat an early breakfast before work.</p>
<p>Starbucks Exec <strong>Howard Schultz</strong> gets up at 4:30am to walk his dogs, exercise, and then he makes coffee to get the day going.</p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-6 hover-type-none"><img width="1024" height="536" title="104780591-IMG_7704.1910&#215;1000" src="http://www.514blog.ca/wp-content/uploads/2018/10/104780591-IMG_7704.1910x1000-1024x536.jpg" alt class="img-responsive wp-image-2471" srcset="http://www.514blog.ca/wp-content/uploads/2018/10/104780591-IMG_7704.1910x1000-200x105.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/10/104780591-IMG_7704.1910x1000-400x209.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/10/104780591-IMG_7704.1910x1000-600x314.jpg 600w, http://www.514blog.ca/wp-content/uploads/2018/10/104780591-IMG_7704.1910x1000-800x419.jpg 800w, http://www.514blog.ca/wp-content/uploads/2018/10/104780591-IMG_7704.1910x1000-1200x628.jpg 1200w, http://www.514blog.ca/wp-content/uploads/2018/10/104780591-IMG_7704.1910x1000.jpg 1910w" sizes="(max-width: 800px) 100vw, 600px" /></span></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-14 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-13"><p><strong>Oprah Winfrey</strong> usually wakes up (naturally) between 6:02 and 6:20am and gets her day going by walking the dogs, followed by chai tea or a cappuccino, exercise, meditation, and breakfast.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-15 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-7 hover-type-none"><img width="610" height="407" title="1495132379_gary-vaynerchuk-4" src="http://www.514blog.ca/wp-content/uploads/2018/10/1495132379_gary-vaynerchuk-4.jpg" alt class="img-responsive wp-image-2472" srcset="http://www.514blog.ca/wp-content/uploads/2018/10/1495132379_gary-vaynerchuk-4-200x133.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/10/1495132379_gary-vaynerchuk-4-400x267.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/10/1495132379_gary-vaynerchuk-4-600x400.jpg 600w, http://www.514blog.ca/wp-content/uploads/2018/10/1495132379_gary-vaynerchuk-4.jpg 610w" sizes="(max-width: 800px) 100vw, 600px" /></span></div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-14"><p><strong>Gary Vaynerchuk</strong>, co-founder and CEO of VaynerMedia, wakes up at 6am every single day and gets his day started by checking his phone, catching up on the news, and then exercising.</p>
<p><strong>Elon Musk</strong> rises at 7am and begins his day by tackling critical emails, and then gets his kids off to school, showers, and heads to the office.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div></p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/when-successful-people-wake-up-tim-cook-345am-michelle-obama-430am/">When do Successful People Wake Up? Tim Cook: 3:45am, Michelle Obama: 4:30am&#8230;</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
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		<title>How to Use the Eisenhower Matrix as a Prioritization and a Time Management Framework</title>
		<link>http://www.514blog.ca/how-to-use-the-eisenhower-matrix-as-a-prioritization-and-a-time-management-framework/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-use-the-eisenhower-matrix-as-a-prioritization-and-a-time-management-framework</link>
					<comments>http://www.514blog.ca/how-to-use-the-eisenhower-matrix-as-a-prioritization-and-a-time-management-framework/#respond</comments>
		
		<dc:creator><![CDATA[Dina Osman]]></dc:creator>
		<pubDate>Sat, 22 Nov 2025 00:03:06 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tech & Geek]]></category>
		<guid isPermaLink="false">http://www.514blog.ca/?p=3544</guid>

					<description><![CDATA[<p>Eisenhower Matrix is a simple framework for prioritising tasks on the basis of their urgency and importance.</p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/how-to-use-the-eisenhower-matrix-as-a-prioritization-and-a-time-management-framework/">How to Use the Eisenhower Matrix as a Prioritization and a Time Management Framework</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-16 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy"><div class="fusion-sep-clear"></div><div class="fusion-separator fusion-full-width-sep" style="margin-left: auto;margin-right: auto;margin-top:30px;width:100%;"></div><div class="fusion-sep-clear"></div><div class="fusion-text fusion-text-15"><p style="text-align: right;"><em>Give me six hours to chop down a tree and I will spend the first four sharpening the axe. </em></p>
<p style="text-align: right;">&#8211; Abraham Lincoln</p>
</div><div class="fusion-sep-clear"></div><div class="fusion-separator fusion-full-width-sep" style="margin-left: auto;margin-right: auto;margin-top:30px;width:100%;"></div><div class="fusion-sep-clear"></div><div class="fusion-text fusion-text-16"><p>It may seem counter-intuitive to dedicate time to learning about time management but the benefits are enormous. In a world of unlimited information, prioritisation became one of the most popular topics on business blogs and one of the most popular job interview questions. The reason is not all tasks are created equal. We all constantly create to-do lists, and then work on them in an indiscriminate order. As a result, we stay busy all day long but without achieving meaningful results.</p>
<p>Dwight D. Eisenhower was a productive guy. As Commander of the Allied Force in Europe during World War II he planned and supervised the successful invasion of Normandy. As the 34th president of the United States he launched DARPA and NASA. He was also the president of Columbia University and  the first Supreme Commander of NATO. In a 1954 speech he said: &#8220;I have two kinds of problems: the urgent and the important. The urgent are not important, and the important are never urgent.&#8221;</p>
<p>The priority quadrant or the Eisenhower Matrix is based on the urgent/important ratio and is one of the most popular time management frameworks in the world. It categorises tasks into 2 basic dimensions: time and priority.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-17 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy"><div class="fusion-image-element fusion-image-align-left in-legacy-container" style="text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-8 hover-type-none" style="margin-right:25px;float:left;"><img width="768" height="755" alt="Eisenhower-Matrix 514blog.ca" title="Eisenhower-Matrix-768&#215;755" src="http://www.514blog.ca/wp-content/uploads/2019/12/Eisenhower-Matrix-768x755-1.png" class="img-responsive wp-image-3543" srcset="http://www.514blog.ca/wp-content/uploads/2019/12/Eisenhower-Matrix-768x755-1-200x197.png 200w, http://www.514blog.ca/wp-content/uploads/2019/12/Eisenhower-Matrix-768x755-1-400x393.png 400w, http://www.514blog.ca/wp-content/uploads/2019/12/Eisenhower-Matrix-768x755-1-600x590.png 600w, http://www.514blog.ca/wp-content/uploads/2019/12/Eisenhower-Matrix-768x755-1.png 768w" sizes="(max-width: 800px) 100vw, 768px" /></span></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-18 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy"><div class="fusion-sep-clear"></div><div class="fusion-separator fusion-full-width-sep" style="margin-left: auto;margin-right: auto;margin-top:30px;width:100%;"></div><div class="fusion-sep-clear"></div><div class="fusion-text fusion-text-17"><p>Eisenhower quadrant categorizes tasks into one of four categories: do immediately, plan for later, delegate to someone else, and stop doing.</p>
<p>Using it is pretty simple: Pick an item from the to do list and classify it as urgent and important. Then place it in the correct quadrant.</p>
</div><div class="fusion-sep-clear"></div><div class="fusion-separator fusion-full-width-sep" style="margin-left: auto;margin-right: auto;margin-top:30px;width:100%;"></div><div class="fusion-sep-clear"></div><div class="fusion-text fusion-text-18"><p><strong>Quadrant 1: Do first</strong></p>
<p>The first quadrant is the “important and urgent”. These tasks both have high importance and urgency.</p>
<p>Focus on accomplishing these tasks first.</p>
<p>Examples: deadlines, crises and problems</p>
<p><strong>Quadrant 2: Schedule</strong></p>
<p>The second quadrant covers tasks that are important but not urgent. To avoid procrastination, decide when you will work on each task.</p>
<p>Set clear deadlines.</p>
<p>Examples: long-term planning, maintenance, education.</p>
<p><strong>Quadrant 3: Delegate (Automate)</strong></p>
<p>Typically, these are tasks which are unimportant but which do need to be done immediately.</p>
<p>Ask yourself the question if the task can only be carried out by you personally. If yes then it’s no different from quadrant 1. But if you can delegate or automate do so.</p>
<p>Examples: booking flights and hotels, tax returns, paying invoices, phone calls, text messages.</p>
<p><strong>Quadrant 4: Do it later or eliminate</strong></p>
<p>This Quadrant covers the lowest priority items.</p>
<p>These are the “not important and not urgent” tasks.</p>
<p>Examples: social media, playing video games, watching Netflix.</p>
</div><div class="fusion-sep-clear"></div><div class="fusion-separator fusion-full-width-sep" style="margin-left: auto;margin-right: auto;margin-top:30px;width:100%;"></div><div class="fusion-sep-clear"></div><div class="fusion-text fusion-text-19"><p><strong><span style="font-size: 24px;">Best practices:</span></strong></p>
<p>1. Use the magic of “NO”<br />
Rejection is a big part of the filtering process. You will have to work on your rejection skills. Learn how to craft a polite emails letting people know that for now, you’re unable to help as you have far too many things on your plate.</p>
<p>2. Color code the matrix<br />
Color coding each quadrant by priority level can help you quickly estimate what’s next on your list at a glance.</p>
<p>3. Limit each quadrant to 10 items max<br />
A good rule of thumb is to focus on just 5 to 7 tasks in each category.<br />
Too many items on your list can make it difficult to finish work on time and can cause task paralysis.</p>
<p>4. Separate personal and professional tasks<br />
Consider separating your personal and work to-do lists.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div></p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/how-to-use-the-eisenhower-matrix-as-a-prioritization-and-a-time-management-framework/">How to Use the Eisenhower Matrix as a Prioritization and a Time Management Framework</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
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		<title>Sound as Sleep Therapy: The Forgotten Art of Acoustic Healing</title>
		<link>http://www.514blog.ca/sound-as-sleep-therapy-the-forgotten-art-of-acoustic-healing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=sound-as-sleep-therapy-the-forgotten-art-of-acoustic-healing</link>
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		<dc:creator><![CDATA[Amanda Wang]]></dc:creator>
		<pubDate>Sun, 12 Oct 2025 05:55:55 +0000</pubDate>
				<category><![CDATA[Best of MTL]]></category>
		<category><![CDATA[Life Style]]></category>
		<category><![CDATA[Tech & Geek]]></category>
		<guid isPermaLink="false">http://www.514blog.ca/?p=4703</guid>

					<description><![CDATA[<p>This is a story of healing, love, and rest. I was an insomniac until I discovered sound healing and singing bowls in Montreal's Plateau-Mont-Royal.</p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/sound-as-sleep-therapy-the-forgotten-art-of-acoustic-healing/">Sound as Sleep Therapy: The Forgotten Art of Acoustic Healing</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
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										<content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-19 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;"></div><div class="fusion-text fusion-text-20"><div class="w-full mt-&#091;1.4em&#093; mb-&#091;1px&#093;">
<p>Author&#8217;s Note: <em>While the characters and their love story are fictional, this story was inspired by the real events that happened to me on Plateau Mont Royal in 2025. The healing power of sound therapy and the innovative work being done by apps like BetterSleep to make ancient wellness practices accessible to modern lives is very real. Sometimes the most profound healing happens not in dramatic moments, but in the quiet spaces between heartbeats, in the gentle frequencies that remind us we are not alone. Enjoy the story. </em></p>
<p><span style="font-weight: 400;">I&#8217;m lying here at 2:47 AM, staring at the water stain on my ceiling that looks like a broken heart, and I can&#8217;t help but think that&#8217;s exactly what I am right now. Broken. The crooked floors of my Plateau-Mont-Royal apartement creak every time I shift in bed, like they&#8217;re judging me for being awake again.</span></p>
<p><span style="font-weight: 400;">Three months. That&#8217;s how long it&#8217;s been since Marcus walked out of this apartment, out of my life, taking his stupid expensive coffee maker and leaving behind nothing but sleepless nights and the lingering scent of Portuguese chicken from the restaurant downstairs that now makes me nauseous instead of hungry.</span></p>
<p><span style="font-weight: 400;">The wrought-iron balconies outside my window cast shadows that dance across the colorful facades of Rue Saint-Laurent, and I wonder if other people in this neighborhood lie awake wondering where their lives went wrong. The distant hum of the restaurant mingles with the sound of raccoons conducting their nightly raid on the recycling bins, and honestly? I relate to those raccoons. We&#8217;re all just trying to find something useful in the garbage of our lives.</span></p>
<p><span style="font-weight: 400;">I pull my grandmother&#8217;s Hudson&#8217;s Bay Point Blanket closer around my shoulders—the only thing of value I inherited when Grand-mère passed last year, besides her Westmount apartment that I had to sell to pay for this bohemian corner of Montreal where I pretend to be a successful freelance journalist.</span></p>
<p><span style="font-weight: 400;">The 55 bus rumbles past, carrying people who probably have their shit together, unlike me. I grab my phone from the nightstand, squinting at the blue light that&#8217;s probably making my insomnia worse, but I don&#8217;t care anymore. I&#8217;ve tried everything: meditation apps, sleeping pills that leave me groggy, even counting sheep in both French and English because this is Montreal and I&#8217;m bilingual in my insomnia.</span></p>
<p><span style="font-weight: 400;">That&#8217;s when I hear it.</span></p>
<p><span style="font-weight: 400;">A sound so beautiful it makes my chest ache in a way that has nothing to do with heartbreak and everything to do with something I can&#8217;t name. It&#8217;s coming from the triplex next door, floating through the thin walls that separate my mess of a life from whatever magic is happening over there.</span></p>
<p><span style="font-weight: 400;">I press my ear against the wall like some creepy neighbor, but I don&#8217;t care. The sound is low and resonant, like someone humming but deeper, more intentional. It wraps around me like the warmest hug I&#8217;ve had in months, and for the first time since Marcus left, I feel my shoulders relax.</span></p>
<p><span style="font-weight: 400;">Without thinking, I get up and move to my window. Through the gap between our buildings, I can see into the apartment next door. There&#8217;s a woman sitting cross-legged on the floor, surrounded by what looks like an orchestra of bowls, each one singing at a different frequency as she moves a wooden mallet around their rims.</span></p>
<p><span style="font-weight: 400;">She&#8217;s beautiful in that effortless Montreal way—dark hair falling in waves around her face, wearing an oversized sweater that probably costs more than my rent, but somehow she makes it look like she just threw it on. There&#8217;s something about the way she moves, so deliberate and peaceful, that makes me want to cry.</span></p>
<p><span style="font-weight: 400;">The sound continues, and I find myself breathing deeper for the first time in months. The anxious chatter in my mind—the endless loop of &#8220;why wasn&#8217;t I enough for Marcus&#8221; and &#8220;how am I going to pay rent next month&#8221; and &#8220;what the hell am I doing with my life&#8221;—begins to quiet.</span></p>
<p><span style="font-weight: 400;">I watch this mystery woman work with her singing bowls, and something stirs in my memory. Grand-mère used to hum while she cooked, not popular songs but something older, something that seemed to come from deep in her chest and resonate through her tiny Westmount kitchen. &#8220;C&#8217;est la sonothérapie,&#8221; she would say when I asked about it. Sound medicine.</span></p>
<p><span style="font-weight: 400;">As the bowls continue their ethereal conversation, I find myself drifting toward sleep for the first time in weeks. The last thing I remember is thinking that maybe, just maybe, there&#8217;s still magic in this world. Even for broken-hearted insomniacs living in crooked-floored apartments.</span></p>
</div>
</div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;"></div><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-9 hover-type-none"><img width="1024" height="683" title="margot_singing_bowls_night" src="http://www.514blog.ca/wp-content/uploads/2025/09/margot_singing_bowls_night-1024x683.png" alt class="img-responsive wp-image-4705" srcset="http://www.514blog.ca/wp-content/uploads/2025/09/margot_singing_bowls_night-200x133.png 200w, http://www.514blog.ca/wp-content/uploads/2025/09/margot_singing_bowls_night-400x267.png 400w, http://www.514blog.ca/wp-content/uploads/2025/09/margot_singing_bowls_night-600x400.png 600w, http://www.514blog.ca/wp-content/uploads/2025/09/margot_singing_bowls_night-800x533.png 800w, http://www.514blog.ca/wp-content/uploads/2025/09/margot_singing_bowls_night-1200x800.png 1200w, http://www.514blog.ca/wp-content/uploads/2025/09/margot_singing_bowls_night.png 1536w" sizes="(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1024px" /></span></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;"></div><div class="fusion-text fusion-text-21"><h2><span style="font-weight: 400;">The Woman with the Singing Bowls</span></h2>
<p><span style="font-weight: 400;">I wake to the scent of fresh bagels from drifting through my window, and for a moment, I forget that my life is a disaster. The sun is streaming through my windows, and I&#8217;ve actually slept through the night. No 3 AM panic attacks about my dwindling bank account, no tossing and turning while replaying every fight Marcus and I ever had.</span></p>
<p><span style="font-weight: 400;">The sound of the singing bowls has been replaced by the familiar morning symphony of the Plateau: the espresso machine at the café downstairs, delivery trucks navigating narrow streets, the gentle chaos of a neighborhood waking up. But something has shifted. The sounds that usually make me want to crawl back under my covers—the construction noise from another heritage building being converted into luxury condos that I&#8217;ll never be able to afford—seem somehow more manageable today.</span></p>
</div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;"></div><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-10 hover-type-none"><img width="1024" height="683" title="montreal_girl_schwartz_deli_3" src="http://www.514blog.ca/wp-content/uploads/2025/09/montreal_girl_schwartz_deli_3-1024x683.png" alt class="img-responsive wp-image-4713" srcset="http://www.514blog.ca/wp-content/uploads/2025/09/montreal_girl_schwartz_deli_3-200x133.png 200w, http://www.514blog.ca/wp-content/uploads/2025/09/montreal_girl_schwartz_deli_3-400x267.png 400w, http://www.514blog.ca/wp-content/uploads/2025/09/montreal_girl_schwartz_deli_3-600x400.png 600w, http://www.514blog.ca/wp-content/uploads/2025/09/montreal_girl_schwartz_deli_3-800x533.png 800w, http://www.514blog.ca/wp-content/uploads/2025/09/montreal_girl_schwartz_deli_3-1200x800.png 1200w, http://www.514blog.ca/wp-content/uploads/2025/09/montreal_girl_schwartz_deli_3.png 1536w" sizes="(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1024px" /></span></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;"></div><div class="fusion-text fusion-text-22"><p><span style="font-weight: 400;">I&#8217;m making coffee in my tiny kitchen when there&#8217;s a knock at my door. My heart does this stupid flutter thing because for a split second I think it might be Marcus, coming back to tell me he made a mistake. But when I open the door, it&#8217;s her. The woman with the singing bowls.</span></p>
<p><span style="font-weight: 400;">She&#8217;s even more beautiful up close, with these warm brown eyes that seem to see right through all my carefully constructed walls. She&#8217;s holding a small ceramic bowl and wearing the kind of easy smile that suggests she&#8217;s used to having conversations that most people would find weird.</span></p>
<p><span style="font-weight: 400;">&#8220;Bonjour,&#8221; she says, switching between French and English in that distinctly Montreal way that always makes me feel like I belong somewhere. &#8220;I hope I didn&#8217;t disturb you last night. I saw your light on and thought&#8230; well, I thought you might be having trouble sleeping.&#8221;</span></p>
<p><span style="font-weight: 400;">I want to lie, to pretend I have my life together, but there&#8217;s something about her that makes honesty feel safe. &#8220;Actually, it was the opposite. I slept better than I have in months. What were those sounds?&#8221;</span></p>
<p><span style="font-weight: 400;">She smiles, and it&#8217;s like sunshine breaking through clouds. &#8220;I&#8217;m Margot. And those were Tibetan singing bowls. I&#8217;m a sound therapist—I work with people who have sleep disorders, anxiety, chronic pain.&#8221;</span></p>
<p><span style="font-weight: 400;">I invite her in, suddenly self-conscious about my messy apartment, the stack of unpaid bills on my counter, the empty wine bottles I haven&#8217;t bothered to recycle. But Margot settles onto my couch like she belongs here, cradling that bowl in her hands like it&#8217;s precious.</span></p>
<p><span style="font-weight: 400;">&#8220;I moved here three years ago from Quebec City,&#8221; she tells me. &#8220;I was going through my own dark period—divorce, career change, the whole quarter-life crisis package. The Plateau saved me, honestly. There&#8217;s something about this neighborhood that accepts broken people and helps them heal.&#8221;</span></p>
<p><span style="font-weight: 400;">The way she says &#8220;broken people&#8221; makes my chest tight, because that&#8217;s exactly what I am. Broken. But when she says it, it doesn&#8217;t sound like a death sentence. It sounds like a starting point.</span></p>
<p><span style="font-weight: 400;">&#8220;My grand-mère used to sing,&#8221; I tell her, surprising myself with the admission. &#8220;She said it was sound medicine.&#8221;</span></p>
<p><span style="font-weight: 400;">Margot&#8217;s eyes light up like I&#8217;ve just revealed the secret to the universe. &#8220;Your grandmother understood something we&#8217;ve forgotten. Sound is our oldest medicine. Before pharmaceuticals, before therapy, before everything else, humans used sound to heal.&#8221;</span></p>
<p><span style="font-weight: 400;">She explains her work, how she combines ancient practices with modern understanding of neuroscience. &#8220;The brain responds to specific frequencies. Certain sounds can trigger the release of melatonin, reduce cortisol levels, help synchronize brainwaves. It&#8217;s not magic—it&#8217;s science.&#8221;</span></p>
<p><span style="font-weight: 400;">I think about my months of insomnia, the sleeping pills that made me feel like a zombie, dating apps that somehow made me more anxious. &#8220;Why don&#8217;t more people know about this?&#8221;</span></p>
<p><span style="font-weight: 400;">Margot&#8217;s expression grows sad, and I want to reach out and smooth the worry lines from her forehead. &#8220;We live in a culture that&#8217;s forgotten how to listen. We&#8217;ve created cities full of noise pollution, we&#8217;ve medicalized everything without addressing root causes, and we&#8217;ve lost touch with the healing power of natural sound.&#8221;</span></p>
<p><span style="font-weight: 400;">She gestures toward my window, where the sounds of the Plateau continue their morning dance. &#8220;Even here, in this beautiful neighborhood, we&#8217;re surrounded by acoustic chaos. Our nervous systems are in constant fight-or-flight mode.&#8221;</span></p>
<p><span style="font-weight: 400;">&#8220;But last night,&#8221; I say, &#8220;your bowls somehow cut through all that.&#8221;</span></p>
<p><span style="font-weight: 400;">&#8220;Sound can retrain the nervous system,&#8221; she explains, and the way she talks about it, with such passion and knowledge, makes me want to learn everything she knows. &#8220;The frequencies I was working with are specifically chosen to promote deep sleep and nervous system regulation.&#8221;</span></p>
<p><span style="font-weight: 400;">As we talk, I realize I&#8217;m experiencing something I haven&#8217;t felt since before Marcus left: genuine curiosity instead of anxiety. The journalist in me is waking up, but it&#8217;s more than that. It&#8217;s like Margot is showing me a door I didn&#8217;t know existed.</span></p>
<p><span style="font-weight: 400;">&#8220;Would you&#8230;&#8221; I start, then stop, suddenly nervous. &#8220;Would you be willing to teach me? About sound therapy?&#8221;</span></p>
<p><span style="font-weight: 400;">Margot studies my face for a long moment, and I feel like she&#8217;s seeing all my broken pieces and somehow finding them beautiful. &#8220;There&#8217;s something I want to show you first,&#8221; she says, pulling out her phone. &#8220;Have you ever heard of sleep apps?&#8221;</span></p>
<p><span style="font-weight: 400;">I shake my head, and she opens an app that looks like nothing I&#8217;ve ever seen before. The interface is elegant, calming, with soft colors that don&#8217;t assault your eyes like most apps do.</span></p>
<p><span style="font-weight: 400;">&#8220;It&#8217;s a sleep app, but not like the others,&#8221; she explains, her fingers moving across the screen with practiced ease. &#8220;It has this incredible sound mixer feature. You can blend different frequencies, nature sounds, even singing bowls like the ones I use.&#8221;</span></p>
<p><span style="font-weight: 400;">She shows me how it works, and I&#8217;m mesmerized. There are hundreds of sounds—rain on leaves, ocean waves, Tibetan bowls, crystal chimes, even something called &#8220;brown noise&#8221; that sounds like the most comforting hug in audio form.</span></p>
<p><span style="font-weight: 400;">&#8220;The beautiful thing about this app,&#8221; Margot continues, &#8220;is that it democratizes sound healing. Not everyone can afford private sessions or expensive equipment, but anyone with a phone can access these healing frequencies.&#8221;</span></p>
<p><span style="font-weight: 400;">She creates a custom mix for me right there on my couch, blending gentle rain sounds with soft singing bowls and something called &#8220;delta waves&#8221; that she says will help promote deep sleep. As the sounds fill my small apartment, I feel that same sense of peace I experienced last night.</span></p>
<p><span style="font-weight: 400;">&#8220;Try this tonight,&#8221; she says, handing me her phone so I can download the app. &#8220;But more than that, start paying attention to how different sounds affect you. Notice what makes you feel calm, what makes you anxious. Become curious about your own acoustic needs.&#8221;</span></p>
<p><span style="font-weight: 400;">After she leaves, I sit on my couch with the app open, exploring all the different sound combinations. For the first time in months, I&#8217;m excited about bedtime. Not because I&#8217;m exhausted, but because I have something to look forward to.</span></p>
<p><span style="font-weight: 400;">That night, I created my own mix using </span><a href="https://www.bettersleep.com/sleep-sounds"><span style="font-weight: 400;">BetterSleep&#8217;s sound mixer</span></a><span style="font-weight: 400;">—a blend of ocean waves, singing bowls, and something called &#8220;pink noise&#8221; that Margot recommended. As I settle into bed with my grandmother&#8217;s blanket, I put on my headphones and let the sounds wash over me.</span></p>
<p><span style="font-weight: 400;">The effect is immediate. My racing thoughts slow down, my breathing deepens, and for the first time since Marcus left, I don&#8217;t feel alone. The sounds create a cocoon of safety around me, and I drift off to sleep thinking that maybe healing isn&#8217;t about fixing what&#8217;s broken. Maybe it&#8217;s about learning to find peace within the chaos.</span></p>
</div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;"></div><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-11 hover-type-none"><img width="1024" height="683" title="montreal_contemporary_romance_style" src="http://www.514blog.ca/wp-content/uploads/2025/09/montreal_contemporary_romance_style-1024x683.png" alt class="img-responsive wp-image-4714" srcset="http://www.514blog.ca/wp-content/uploads/2025/09/montreal_contemporary_romance_style-200x133.png 200w, http://www.514blog.ca/wp-content/uploads/2025/09/montreal_contemporary_romance_style-400x267.png 400w, http://www.514blog.ca/wp-content/uploads/2025/09/montreal_contemporary_romance_style-600x400.png 600w, http://www.514blog.ca/wp-content/uploads/2025/09/montreal_contemporary_romance_style-800x533.png 800w, http://www.514blog.ca/wp-content/uploads/2025/09/montreal_contemporary_romance_style-1200x800.png 1200w, http://www.514blog.ca/wp-content/uploads/2025/09/montreal_contemporary_romance_style.png 1536w" sizes="(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1024px" /></span></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;width:100%;"></div><div class="fusion-text fusion-text-23"><p>The Sound of Healing<br />
Two weeks later, I&#8217;m a different person. Not completely healed—I&#8217;m not naive enough to think an app can fix a broken heart—but different. Stronger, maybe. Or at least better rested.</p>
<p>The sleep app has become my nightly ritual. I&#8217;ve experimented with different combinations, learning that I respond best to a mix of rain sounds and singing bowls with just a touch of brown noise underneath. The app tracks my sleep patterns, and I can see the improvement in black and white: longer deep sleep phases, fewer nighttime awakenings, better overall sleep quality.</p>
<p>But it&#8217;s more than just the data. It&#8217;s the way I feel when I wake up—like I can handle whatever the day throws at me. It&#8217;s the way my anxiety has softened around the edges, how I no longer spiral into panic when I think about my uncertain future.</p>
<p>I&#8217;m at Marché Jean-Talon, picking up herbs for evening tea—another new ritual I&#8217;ve adopted—when I see him. Marcus. He&#8217;s with her, the woman he left me for, and they&#8217;re laughing at something on his phone. She&#8217;s everything I&#8217;m not: tall, blonde, probably has a trust fund and a stable career.</p>
<p>Six weeks ago, seeing them together would have sent me into a tailspin. I would have hidden behind the herb stand, gone home, and cried into a bottle of wine while listening to sad songs and wondering what was wrong with me.</p>
<p>But today, something different happens. I feel the familiar pang of hurt, but underneath it is something new: a sense of my own worth that has nothing to do with whether Marcus chose me or not.</p>
<p>I walk right past them, my head held high, and I swear I see surprise flicker across Marcus&#8217;s face. Good. Let him wonder what changed.</p>
<p>That evening, I&#8217;m settling into my nightly routine with when my phone buzzes with a text from an unknown number.</p>
<p>&#8220;Hi, it&#8217;s Margot. I hope you don&#8217;t mind—I got your number from the building directory. I wanted to check how you&#8217;re doing with the sound therapy.&#8221;</p>
<p>My heart does that flutter thing again, but this time it&#8217;s not about Marcus. It&#8217;s about the woman who introduced me to the healing power of sound, who showed me that broken doesn&#8217;t mean worthless.</p>
<p>&#8220;It&#8217;s been life-changing,&#8221; I text back. &#8220;I&#8217;m sleeping better than I have in years. Thank you.&#8221;</p>
<p>Her response comes quickly: &#8220;I&#8217;m so glad. Would you like to grab coffee tomorrow? I have something I want to discuss with you.&#8221;</p>
<p>I stare at the message for a long moment, my thumb hovering over the keyboard. There&#8217;s something about the way she phrases it that makes my stomach flutter with nervous excitement.</p>
<p>&#8220;I&#8217;d love to,&#8221; I reply.</p>
<p>The next morning, I meet Margot at Café Olimpico, a tiny café tucked away on a side street in Mile End. She&#8217;s already there when I arrive, sitting at a corner table with two steaming cups and that same warm smile that makes me feel like everything might actually be okay.</p>
<p>&#8220;You look different,&#8221; she says as I sit down. &#8220;Rested.&#8221;</p>
<p>&#8220;I feel different,&#8221; I admit. &#8220;The app has been incredible. I had no idea how much my sleep was affecting everything else in my life.&#8221;</p>
<p>Margot nods, wrapping her hands around her coffee cup. &#8220;Sleep is the foundation of everything—emotional regulation, cognitive function, physical health. When we&#8217;re sleep-deprived, we&#8217;re operating from a place of survival rather than thriving.&#8221;</p>
<p>She pauses, studying my face with those warm brown eyes. &#8220;I have a proposition for you. I&#8217;ve been thinking about writing a book about sound therapy, about how ancient healing practices can be integrated with modern technology. But I&#8217;m a therapist, not a writer. You&#8217;re a journalist. What if we collaborated?&#8221;</p>
<p>My heart stops. Actually stops. &#8220;You want to write a book with me?&#8221;</p>
<p>&#8220;I want to write a book with you,&#8221; she confirms, and the way she says it makes me think she might mean more than just professional collaboration. &#8220;Your story—how you discovered sound healing, changed your relationship with sleep—it could help so many people.&#8221;</p>
<p>I think about all the sleepless nights, all the anxiety and heartbreak and feeling like I was drowning in my own life. And then I think about how I feel now: grounded, hopeful, like I&#8217;m finally becoming the person I was meant to be.</p>
<p>&#8220;Yes,&#8221; I say, and the word comes out stronger than I expected. &#8220;Yes, I want to do this with you.&#8221;</p>
<p>Margot&#8217;s smile could power the entire Plateau. &#8220;There&#8217;s something else,&#8221; she says, reaching across the table to touch my hand. The contact sends electricity up my arm. &#8220;I know you&#8217;re still healing from your breakup, and I don&#8217;t want to complicate things, but I need you to know that this isn&#8217;t just about the book for me.&#8221;</p>
<p>My breath catches. &#8220;What do you mean?&#8221;</p>
<p>&#8220;I mean that watching you discover your own strength these past few weeks has been the most beautiful thing I&#8217;ve ever witnessed. I mean that I think about you every night when I&#8217;m practicing with my singing bowls. I mean that I&#8217;m falling for you, and I hope that&#8217;s okay.&#8221;</p>
<p>The café around us fades away. The sounds of the Plateau—the traffic, the conversations in rapid-fire French, the espresso machine—all become background music to this moment.</p>
<p>&#8220;It&#8217;s more than okay,&#8221; I whisper, and when she leans to kiss me, it tastes like coffee and possibility and the kind of healing I never knew was possible.</p>
<p>Chapter Four: The Sound of Love<br />
Six months later, I&#8217;m lying in Margot&#8217;s bed in her sound-filled apartment, listening to her practice with her singing bowls in the next room. The sounds drift through the walls like a lullaby, and I think about how much my life has changed since that first sleepless night when I heard her music.</p>
<p>Our book proposal was sent to a major publisher. &#8220;Sound Sleep: Ancient Wisdom for Modern Rest&#8221;, combining my storytelling with Margot&#8217;s expertise and featuring a whole chapter on how apps are making sound therapy accessible to everyone.</p>
<p>But more than that, I&#8217;ve found something I didn&#8217;t even know I was looking for: a love that heals instead of hurts, a partnership that makes me stronger instead of smaller, a future that feels bright instead of uncertain.</p>
<p>My phone buzzes with a notification —my sleep score from last night was 94%, the highest it&#8217;s ever been. I smile, remembering how desperate I was just months ago, how broken I felt, how impossible healing seemed.</p>
<p>Margot appears in the doorway, backlit by the soft light from her practice room, and my heart still does that flutter thing when I see her. I don&#8217;t think it will ever stop.</p>
<p>&#8220;How did you sleep?&#8221; she asks, settling beside me on the bed.</p>
<p>&#8220;Like a baby,&#8221; I say, showing her my sleep score. &#8220;I think I&#8217;m officially a sound therapy success story.&#8221;</p>
<p>She laughs, that beautiful sound that&#8217;s become my favorite frequency. &#8220;You were always a success story. You just needed the right tools to remember it.&#8221;</p>
<p>I think about Marcus sometimes, wonder if he&#8217;s happy with his blonde girlfriend, if he ever thinks about what we had. But mostly, I&#8217;m grateful. Grateful that he left, grateful that I was broken enough to be open to healing, grateful that sometimes the worst thing that happens to you leads to the best thing.</p>
<p>&#8220;I love you,&#8221; I tell Margot, words that come easier now, words that don&#8217;t feel scary anymore.</p>
<p>&#8220;I love you too,&#8221; she says, and then she&#8217;s kissing me, and the singing bowls in the next room seem to hum in harmony with my heartbeat.</p>
<p>Later, as we&#8217;re getting ready for the day, Margot shows me a message from a reader who found our blog about sound therapy.</p>
<p>&#8220;I&#8217;ve been struggling with insomnia for years,&#8221; the message reads. &#8220;After reading your story and downloading the app, I&#8217;ve had the best sleep of my life. Thank you for showing me that healing is possible.&#8221;</p>
<p>I feel tears prick my eyes, the good kind this time. &#8220;We&#8217;re actually helping people.&#8221;</p>
<p>&#8220;We&#8217;re helping people help themselves,&#8221; Margot corrects. &#8220;That&#8217;s the most beautiful kind of healing.&#8221;</p>
<p>As we walk through the Plateau together, past the colorful facades and ornate balconies, past the Portuguese chicken restaurant and the 24-hour dépanneur, I think about how this neighborhood has become the soundtrack to my healing. The sounds that once kept me awake—the traffic, the construction, the general chaos of urban life—have become part of my story, part of the symphony that led me to Margot and to myself.</p>
<p>My phone buzzes with another BetterSleep notification, reminding me to set my sleep intention for tonight. I smile, thinking about how I&#8217;ll create a new sound mix, maybe something with ocean waves and crystal bowls, something that will carry me into dreams filled with possibility.</p>
<p>Because that&#8217;s what I&#8217;ve learned: healing isn&#8217;t about silence. It&#8217;s about finding the right sounds, the ones that resonate with your soul and remind you that you&#8217;re not broken—you&#8217;re just learning to sing in a different key.</p>
<p>And sometimes, if you&#8217;re really lucky, you find someone who wants to make music with you for the rest of your life.</p>
<p>Epilogue: One Year Later<br />
I&#8217;m standing on the terrasse of our new apartment—yes, our apartment, because Margot and I decided to find a place together, one with better heating and floors that don&#8217;t creak quite so much—watching the sunset over Mount Royal. The sounds of the city drift up to us: children playing in the park below, the distant hum of traffic, the evening chorus of birds settling in for the night.</p>
<p>Our book comes out next month, and we&#8217;ve already been invited to speak at conferences about the intersection of ancient healing practices and modern technology.</p>
<p>But tonight, none of that matters. Tonight, it&#8217;s just us and the sounds of Montreal and the quiet miracle of two people who found each other in the darkness and chose to create light together.</p>
<p>Margot comes up behind me, wrapping her arms around my waist, and I lean back into her warmth.</p>
<p>&#8220;What are you thinking about?&#8221; she asks.</p>
<p>&#8220;Just&#8230; all of it. How different everything is now.&#8221;</p>
<p>&#8220;Better different?&#8221;</p>
<p>&#8220;The best different,&#8221; I say, turning in her arms to face her. &#8220;I never thought I&#8217;d be grateful for insomnia, but if it hadn&#8217;t kept me awake that night, I never would have heard your singing bowls. I never would have found you.&#8221;</p>
<p>She smiles, that same warm smile that made me feel safe from the very beginning. &#8220;Maybe the universe knew we needed each other.&#8221;</p>
<p>&#8220;Maybe it did.&#8221;</p>
<p>As the sun sets over Montreal, painting the sky in shades of pink and gold, I think about all the people out there who are lying awake right now, struggling with their own darkness, their own broken hearts, their own sleepless nights. I think about how sound can heal, how technology can connect us to ancient wisdom, how sometimes the thing that saves you comes in the form of an app on your phone and a woman with singing bowls who teaches you that broken doesn&#8217;t mean worthless.</p>
<p>My phone buzzes with my nightly sleep reminder, and I smile. Tonight, I&#8217;ll create a new mix—maybe something with rain and singing bowls and the sound of Margot&#8217;s breathing beside me. Because that&#8217;s what healing sounds like: not silence, but harmony. Not the absence of noise, but the presence of the right kind of music.</p>
<p>And as we head inside to begin our evening ritual, I know that whatever dreams come tonight, they&#8217;ll be filled with the sound of love, the frequency of hope, and the gentle rhythm of a life finally in tune with itself.</p>
<p>The End</p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-20 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"></div></div></div></div></p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/sound-as-sleep-therapy-the-forgotten-art-of-acoustic-healing/">Sound as Sleep Therapy: The Forgotten Art of Acoustic Healing</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
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		<title>Data Visualisation: Bible Was the First Hyperlinked Text</title>
		<link>http://www.514blog.ca/data-visualisation-bible-was-the-first-hyperlinked-text/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=data-visualisation-bible-was-the-first-hyperlinked-text</link>
					<comments>http://www.514blog.ca/data-visualisation-bible-was-the-first-hyperlinked-text/#respond</comments>
		
		<dc:creator><![CDATA[Amanda Wang]]></dc:creator>
		<pubDate>Fri, 06 Jun 2025 04:10:24 +0000</pubDate>
				<category><![CDATA[Tech & Geek]]></category>
		<guid isPermaLink="false">http://www.514blog.ca/?p=2628</guid>

					<description><![CDATA[<p>A visual representation of the 63,000 cross-references in the Bible by Chris Harrison and Christoph Römhild</p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/data-visualisation-bible-was-the-first-hyperlinked-text/">Data Visualisation: Bible Was the First Hyperlinked Text</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="fusion-fullwidth fullwidth-box fusion-builder-row-21 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-24"><p><span style="font-weight: 400;">This visual representation of the 63,000 cross-references in the Bible is a collaboration between a Lutheran pastor Christoph Römhild and </span><span style="color: #99cc00;"><a style="color: #99cc00;" href="http://chrisharrison.net/"><span style="font-weight: 400;">Chris Harrison</span></a></span><span style="font-weight: 400;">, a professor at Carnegie Mellon University.</span></p>
<p><span style="font-weight: 400;">More of Chris Harrison’s visualisations at </span><a href="https://www.sciencephoto.com/contributor/chr/"><span style="font-weight: 400;"><span style="color: #99cc00;">Science Photo Librar.</span></span></a></p>
<p>Each bar on the graph along the bottom represents a chapter of the Bible; the bar length corresponds to the number of verses in the passage. The rainbow-like arcs represent references from a chapter in one book to a chapter in another.</p>
<p>Download the high-resolution <span style="color: #99cc00;"><a style="color: #99cc00;" href="https://www.chrisharrison.net/index.php/visualizations/BibleViz">JPG version of the image.</a></span> (115.1 MB)</p>
</div><div class="fusion-clearfix"></div></div></div></div></div>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/data-visualisation-bible-was-the-first-hyperlinked-text/">Data Visualisation: Bible Was the First Hyperlinked Text</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
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		<title>12 Google Search Tricks That Will Make Your Life A Whole Lot Easier</title>
		<link>http://www.514blog.ca/12-google-search-tricks-that-will-make-your-life-a-whole-lot-easier/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=12-google-search-tricks-that-will-make-your-life-a-whole-lot-easier</link>
					<comments>http://www.514blog.ca/12-google-search-tricks-that-will-make-your-life-a-whole-lot-easier/#respond</comments>
		
		<dc:creator><![CDATA[Ivan Nonveiller]]></dc:creator>
		<pubDate>Sat, 01 Apr 2023 20:03:45 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tech & Geek]]></category>
		<guid isPermaLink="false">http://www.514blog.ca/?p=1797</guid>

					<description><![CDATA[<p>You Welcome ;)</p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/12-google-search-tricks-that-will-make-your-life-a-whole-lot-easier/">12 Google Search Tricks That Will Make Your Life A Whole Lot Easier</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-22 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-25"><p><span style="font-size: 20px;">If you think you know how to search think again! Here are the Top-10 Google searching hacks:</span></p>
<p style="text-align: left;"><strong>Search By File Type</strong>:</p>
<p style="text-align: left;">Type in filetype:PPT or filetype:doc or filetype:PDF…etc followed by keywords</p>
<p style="text-align: left;">Ex: filetype:PPT  job interview</p>
<p style="text-align: left;"><strong>Exact quote:</strong></p>
<p style="text-align: left;">Put your search inside “quotation marks” and Google will search for words in exact order so you can find the exact quote and its origin</p>
<p style="text-align: left;">“514Blog Is Looking For Writers, Bloggers &amp; Editors”</p>
<p style="text-align: left;"><strong>Define a word:</strong></p>
<p style="text-align: left;">Type define: followed by the word you want and Google will take you straight to the definition.</p>
<p style="text-align: left;">Ex: define:monkey</p>
<p style="text-align: left;"><strong>Exclude Certain Words:</strong></p>
<p style="text-align: left;">Enter your search and add a minus sign (-) followed by the words you want excluded.</p>
<p style="text-align: left;">Ex: cherry pie recipe -wheat</p>
<p style="text-align: left;"><strong>Search within a range of prices:</strong></p>
<p style="text-align: left;">Lets say you are looking for an  an item that falls within a certain price range. Type in your term. Then separate the smalest and the highest prices of your range with two periods (..). This trick also works for prices, if you&#8217;re, say, looking for</p>
<p style="text-align: left;">Ex: shirt montreal $10..$15</p>
<p style="text-align: left;"><strong>Search Within A Website</strong>:</p>
<p style="text-align: left;">type site: followed by the URL of the website you&#8217;d like to search. Then add your search words.</p>
<p style="text-align: left;">Ex: Site:reddit montreal coffee shop</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-23 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-26"><p><strong>Set A Timer</strong>: Type &#8220;set timer for&#8221; in Google and timer will appear as the first result. Enter the time you want and the timer will start beeping when your time runs out.</p>
<p>Ex: Set timer for</p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-12 hover-type-none"><img src="http://www.514blog.ca/wp-content/uploads/2018/03/timer-google-300x169.jpg" alt class="img-responsive"/></span></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-24 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-27"><p><strong>Find Number of Pages on a Website: </strong></p>
<p>You may be looking for a number of pages on a website. Open Google search and enter the below search query by replacing the site name with yours: site:sitename.com. Look at the results with the number of indexed pages in Google. Though this may not be the actual count of webpages on a site, it gives an idea of number of indexed pages on Google.</p>
<p>Ex: site:www.reddit.com</p>
<p><strong>Currency Converter:</strong></p>
<p>Type in the name of the currency you want to start with, add &#8220;to&#8221; and then type in the name of the currency to get converted to.</p>
<p>Ex: us to cad</p>
<p><strong>Calculator:</strong></p>
<p>You can type in an equation and Google will give you the answer</p>
<p>Ex: 23% of 5678</p>
<p><strong>Find A GIF:</strong> google images -&gt; search tools -&gt; Type -&gt; Animated</p>
<p><strong>Make Google Flip Out</strong>: You want to freak out your friends type &#8220;do a barrel roll&#8221; and hit enter.</p>
<p>Ex: do a barrel roll</p>
</div><div class="fusion-clearfix"></div></div></div></div></div></p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/12-google-search-tricks-that-will-make-your-life-a-whole-lot-easier/">12 Google Search Tricks That Will Make Your Life A Whole Lot Easier</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
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		<title>Story of a Marketing Wizard, Founder of Grey Goose, Who Made $2B in 7 Years and Then . . .  Gave It Away</title>
		<link>http://www.514blog.ca/story-of-a-marketing-wizard-who-made-2b-in-7-years-and-gave-it-away/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=story-of-a-marketing-wizard-who-made-2b-in-7-years-and-gave-it-away</link>
					<comments>http://www.514blog.ca/story-of-a-marketing-wizard-who-made-2b-in-7-years-and-gave-it-away/#respond</comments>
		
		<dc:creator><![CDATA[Ivan Nonveiller]]></dc:creator>
		<pubDate>Mon, 13 Jun 2022 20:40:37 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tech & Geek]]></category>
		<guid isPermaLink="false">http://www.514blog.ca/?p=1836</guid>

					<description><![CDATA[<p>Story of Sidney E. Frank, genius businessman and philanthropist who used experiential marketing and ground up efforts to bring Grey Goose and Jägermeister where they are today.</p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/story-of-a-marketing-wizard-who-made-2b-in-7-years-and-gave-it-away/">Story of a Marketing Wizard, Founder of Grey Goose, Who Made $2B in 7 Years and Then . . .  Gave It Away</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-25 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;--awb-margin-bottom:0px;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-28"><p><span class="wpsdc-drop-cap">A</span>uthors Note:</p>
<p>When I stumbled upon the story of Sidney E. Frank I couldn’t help thinking that one day someone will turn his life into a movie. However, even though essentially a guidebook for genius marketing, Sidney’s life is poorly documented and some references directly contradict themselves. So if one identifies inaccuracy, omissions, oversights or any other mistakes please contact me at <a href="mailto:ivannonveiller@gmail.com">ivannonveiller@gmail.com</a> and I will make sure to stand corrected.</p>
<p>I always thought that making lots of money is one of the most satisfying accomplishments in man&#8217;s life. But not as satisfying as giving it away. When my good friend and editor of <em>Arts and Opinion</em>, Robert J. Lewis, heard about me writing this article, he send in an old quote that encapsulated this same idea, almost 400 years ago.</p>
<p style="text-align: right;">“Of great riches there is no real use, except it be in the distribution”</p>
<p style="text-align: right;">F. Bacon</p>
</div><div class="fusion-sep-clear"></div><div class="fusion-separator fusion-full-width-sep" style="margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:60px;width:100%;"><div class="fusion-separator-border sep-single sep-solid" style="--awb-height:20px;--awb-amount:20px;border-color:#eaeaea;border-top-width:1px;"></div></div><div class="fusion-sep-clear"></div><div class="fusion-text fusion-text-29"><p><strong>Be the Only One</strong></p>
<p>Sidney Frank was 76 years old when he walked into the O&#8217;Lunney&#8217;s Times Square Pub and ordered a glass of Vodka. It was a cold, October afternoon of 1995, and New York Yankees were loosing to Mariners.</p>
<p>However all the eyeballs were staring at CNBC.</p>
<p>Microsoft had just released the 1<sup>st</sup> version of Internet Explorer and Alan Greenspan was actively defending low interest rates and increasingly available capital.</p>
<p>The invention of World Wide Web, allowed anyone, for the first time in history, to access a completely untapped international market. Companies were about to experience whopping growth under the influence of venture capital and rapid succession of IPOs.</p>
<p>The dot-com bubble was forming.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-26 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-30"><p>But Sidney Frank wasn’t into technology. He saw something completely different. He realized that a new era of speculative exuberance was going to create a demand for luxury drinking and sophisticated cocktails. He anticipated that afternoon the ostentatious contemporary mixology scene and was maybe the first person to realize that a product was missing from the shelves.</p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-13 hover-type-none"><img width="1024" height="536" title="104881841-GettyImages-1480615.1910&#215;1000" src="http://www.514blog.ca/wp-content/uploads/2018/05/104881841-GettyImages-1480615.1910x1000-1024x536.jpg" alt class="img-responsive wp-image-1969"/></span></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-27 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-31"><p>A new category of Vodka, way above the current $20 range.</p>
<p>Less then eight years later, at the age of 85, Sidney Frank was single-handedly controlling over 85% of the superpremium world market share. Shortly thereafter he sold Gray Goose  to Baccardi  for $2.3 billion.</p>
<p>He gave most of it away within two years: to friends, artists and educational institutions, including a $120 million donation to Brown University and a $23.8 million bonus to his secretary shortly before his death in January 2006.</p>
<p>During those eight years, he used his insights into human behaviour as inspiration for what we now call experiential marketing. Some say he invented guerilla advertising, and, more than anyone, was able to inspire mass-market appeal for luxury consumption.</p>
<p>This is his story.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-28 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-32"><p><strong>Alcohol As a Fuel</strong></p>
<p>Frank recalled his childhood in 1920s as poor but happy. He was always up long before sunrise and helped his father grow corn, potatoes and onions. “We had horses to plow the field, and we had a hay field to feed the horses.” He grew up on a farm in Montville, Connecticut near a giant Mohegan Rock from top of which one could see Long Island. At the age of 12, as a first entrepreneurial venture, he built a ladder with his brother and charged people a dime-a-climb for the view.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-29 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-33"><p>As a kid, he dreamed of making it to the big world, often gazing at the Manhattan skyline while traveling by train to visit his cousins in Brooklyn. By the summer of 1942, after years of hard work, he managed to save just enough money for a one-way bus ticket to Rhode Island and a year of tuition at Brown.</p>
<p>When he arrived at the university he slept for first time on real bedding, not flour and grain sacks that his mother sewed together for bedsheets.</p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element fusion-image-align-center in-legacy-container" style="text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><div class="imageframe-align-center"><span class=" fusion-imageframe imageframe-none imageframe-14 hover-type-none fusion-animated" data-animationType="fadeInUp" data-animationDuration="0.3" data-animationOffset="top-into-view"><img width="290" height="300" title="FMIB_39541_Mohegan_Rock" src="http://www.514blog.ca/wp-content/uploads/2018/04/FMIB_39541_Mohegan_Rock-290x300.jpeg" alt class="img-responsive wp-image-1911" srcset="http://www.514blog.ca/wp-content/uploads/2018/04/FMIB_39541_Mohegan_Rock-200x207.jpeg 200w, http://www.514blog.ca/wp-content/uploads/2018/04/FMIB_39541_Mohegan_Rock-400x414.jpeg 400w, http://www.514blog.ca/wp-content/uploads/2018/04/FMIB_39541_Mohegan_Rock-600x622.jpeg 600w, http://www.514blog.ca/wp-content/uploads/2018/04/FMIB_39541_Mohegan_Rock.jpeg 745w" sizes="(max-width: 800px) 100vw, 600px" /></span></div></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-30 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-38 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-34"><p>His roommate, another freshman, Edward Sarnoff, introduced him to the world of the wealthy including Louise Rosenstiel, daughter of Lewis Rosenstiel, founder of Schenley Industries, one of the nation&#8217;s largest distillers. Few years later they married.</p>
<p>Frank had to drop out of Brown after one year because he couldn’t afford tuition but managed to develop useful habits that he claims helped him succeed later in life.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-31 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-15 hover-type-none"><img width="940" height="681" title="7e1dc763cc674d6eba224950dfad6589" src="http://www.514blog.ca/wp-content/uploads/2018/05/7e1dc763cc674d6eba224950dfad6589.jpg" alt class="img-responsive wp-image-1960" srcset="http://www.514blog.ca/wp-content/uploads/2018/05/7e1dc763cc674d6eba224950dfad6589-200x145.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/05/7e1dc763cc674d6eba224950dfad6589-400x290.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/05/7e1dc763cc674d6eba224950dfad6589-600x435.jpg 600w, http://www.514blog.ca/wp-content/uploads/2018/05/7e1dc763cc674d6eba224950dfad6589-800x580.jpg 800w, http://www.514blog.ca/wp-content/uploads/2018/05/7e1dc763cc674d6eba224950dfad6589.jpg 940w" sizes="(max-width: 800px) 100vw, 600px" /></span></div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-35"><p>He was known as a confident, stylish dresser, always attired in a coat and a bow tie, with his hair slicked back in an impeccable part. He knew how to charm people and never forgot his roots;  he kept his friends and the lessons he learned from his student days at Brown for life.  He always kept a paper and pen on his bedside table, so when he would wake up with an idea, he could write it down and implement it the following day.</p>
<p>After Frank graduated, he needed money.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-32 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-36"><p>A  newspaper ad for an position at Pratt &amp; Whitney caught his attention, but he was only one of many in a long line of applicants.  However the hiring manager, noting that Frank had just spent a year in Providence, said, “Oh, you went to Brown? I did, too. Go see the guy in engine testing. I think there’s an opening there.” Frank did. “Of course, you can use a slide rule?” asked the second man. Frank found a store that sold slide rules, read the directions and returned.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-33 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-37"><p>He was hired as a troubleshooter and learned to assemble and disassemble Pratt &amp; Whitney aircraft engines. During World War II, he served as a manufacturer&#8217;s representative in India and China, exploring ways to improve engine performance and enabling aircraft to deal with high altitudes by implementing alcohol injection systems for aircraft engines.</p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-43 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element fusion-image-align-center in-legacy-container" style="text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><div class="imageframe-align-center"><span class=" fusion-imageframe imageframe-none imageframe-16 hover-type-none"><img width="300" height="222" title="screen_shot_2016-05-09_at_10.22.39_am" src="http://www.514blog.ca/wp-content/uploads/2018/04/screen_shot_2016-05-09_at_10.22.39_am-300x222.png" alt class="img-responsive wp-image-1912" srcset="http://www.514blog.ca/wp-content/uploads/2018/04/screen_shot_2016-05-09_at_10.22.39_am-200x148.png 200w, http://www.514blog.ca/wp-content/uploads/2018/04/screen_shot_2016-05-09_at_10.22.39_am-400x296.png 400w, http://www.514blog.ca/wp-content/uploads/2018/04/screen_shot_2016-05-09_at_10.22.39_am-600x444.png 600w, http://www.514blog.ca/wp-content/uploads/2018/04/screen_shot_2016-05-09_at_10.22.39_am.png 800w" sizes="(max-width: 800px) 100vw, 600px" /></span></div></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-34 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-44 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-38"><p>Back in the United States, he eventually convinced Louise Rosenstiel to marry him. “She accepted my sixth marriage proposal.” One day, her father asked Frank: &#8220;What are you doing, son?&#8221;  Frank said, &#8220;I work for Pratt &amp; Whitney.&#8221; &#8220;Do you know anything about alcohol as motor fuel?&#8221; &#8220;We use it on takeoff in our R2800 engines. It gives us 20 percent more power.&#8221;  So Rosensteil offered Frank a job at the Schenley division that distilled alcohol for motor fuel. And that’s how Sidney Frank entered the liquor business.</p>
<p><strong>Scotch and Whisky</strong></p>
<p>Frank achieved huge success at Schenley Industries. In summer 1948 he anticipated a glass strike so he rented every warehouse in the country which he filled with the raw materials for  bottle production. When few months later a national strike hit all liquor companies, Schenley was the only distributor with glass.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-35 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-45 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-39"><p>In 1950 Schenley bought a Scotch plant in Scotland. The distiller called up requesting someone to come over and fire two VPs that were getting drunk every night. So Frank took a plane to Glasgow at a time where laws were restricting regulating the production of spirits in Scotland and found that the distillery causing problems was operating just two days a week, a practice based on outdated English liquor laws. He didn&#8217;t think that was much because Jack Daniel&#8217;s and Jim Beam were doing</p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-46 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element fusion-image-align-center in-legacy-container" style="text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><div class="imageframe-align-center"><span class=" fusion-imageframe imageframe-none imageframe-17 hover-type-none fusion-animated" data-animationType="fadeInUp" data-animationDuration="0.3" data-animationOffset="top-into-view"><img width="230" height="300" title="image" src="http://www.514blog.ca/wp-content/uploads/2018/04/image-230x300.jpg" alt class="img-responsive wp-image-1917" srcset="http://www.514blog.ca/wp-content/uploads/2018/04/image-200x261.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/04/image.jpg 307w" sizes="(max-width: 800px) 100vw, 230px" /></span></div></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-36 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-47 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-40"><p>up to 10 million back in US. So he increased distilling from 1 to 3,6 million bottles per year. At the time the cost was a $1 per gallon and they sold it in States for $5. Frank became a star and Schenley eventually became one of the largest liquor companies in the United States. One of the &#8220;Big Four&#8221; including Seagram, National Distillers and Hiram Walker. Frank eventually rose to the company presidency but butted heads with his father-in-law, and finally started his own company in 1972. Sidney Frank Importing Company. “It was just me, my brother, and a secretary.” But it was no overnight success. Frank was forced to sell off personal assets to keep the company running and started out by supplying Gekkeikan Sake to sushi restaurants.</p>
<p><em> </em></p>
<p><strong>Jägermeister: Gorilla and Guerrilla Marketing</strong></p>
<p>One of the things Frank has learned was to not build a distillery until there was enough money to do it properly and enough production to put in it, so he began looking for anything that had a niche to import.</p>
<p>During the tough times, he would stroll around New York neighborhoods to see who was drinking what in the bars. During a late night ride he saw German immigrants downing an odd-tasting herb liqueur from the Fatherland.</p>
<p>It tasted like licorice, root beer and cough syrup. But it was an interesting product and there were a lot of Germans in the country. However in a moment of epiphany Frank saw another niche: the hard-partying college kids. Why or how he never explained it but he decided to take Jägermeister from elderly blue-collar German immigrants and transform it into a hot student brand.</p>
<p>He sent a telegram to the president of Jägermeister in Germany and asked if he would meet him.</p>
<p>And so they went for dinner. &#8220;I&#8217;d like to have Jägermeister for the States.&#8221; Frank said. &#8220;We already have commitments for most of the country, but we still have Maryland to Florida left.&#8221; President said, &#8220;I&#8217;ll take it.&#8221;</p>
<p>Next year however the owner of Jäger flew to Florida and asked his West Coast importer to take him to Disneyland. They got lost, so he figured his importer didn&#8217;t know the territory and that’s how Frank got the whole country in 1973.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-37 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-48 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-41"><p>Frank had no money for advertising but when an article at The Baton Rouge newspaper said that Jägermeister is an instant Valium and theorized that it was an aphrodisiac Frank made a million copies of that it and single handedly drove all over Louisiana bars to show it.</p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-49 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element fusion-image-align-center in-legacy-container" style="text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><div class="imageframe-align-center"><span class=" fusion-imageframe imageframe-none imageframe-18 hover-type-none"><img width="300" height="169" title="b_blaskapelle_xl" src="http://www.514blog.ca/wp-content/uploads/2018/04/b_blaskapelle_xl-300x169.jpg" alt class="img-responsive wp-image-1919" srcset="http://www.514blog.ca/wp-content/uploads/2018/04/b_blaskapelle_xl-200x112.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/04/b_blaskapelle_xl-400x225.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/04/b_blaskapelle_xl-600x337.jpg 600w, http://www.514blog.ca/wp-content/uploads/2018/04/b_blaskapelle_xl-800x450.jpg 800w, http://www.514blog.ca/wp-content/uploads/2018/04/b_blaskapelle_xl-1200x675.jpg 1200w, http://www.514blog.ca/wp-content/uploads/2018/04/b_blaskapelle_xl.jpg 1245w" sizes="(max-width: 800px) 100vw, 600px" /></span></div></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-38 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-50 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-sep-clear"></div><div class="fusion-separator fusion-full-width-sep" style="margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;"></div><div class="fusion-sep-clear"></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-39 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-51 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element fusion-image-align-left in-legacy-container" style="text-align:left;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-19 hover-type-none" style="margin-right:25px;float:left;"><img width="300" height="169" title="jaegerettes_02" src="http://www.514blog.ca/wp-content/uploads/2018/04/jaegerettes_02-300x169.jpg" alt class="img-responsive wp-image-1921" srcset="http://www.514blog.ca/wp-content/uploads/2018/04/jaegerettes_02-200x113.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/04/jaegerettes_02-400x225.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/04/jaegerettes_02-600x338.jpg 600w, http://www.514blog.ca/wp-content/uploads/2018/04/jaegerettes_02-800x450.jpg 800w, http://www.514blog.ca/wp-content/uploads/2018/04/jaegerettes_02-1200x675.jpg 1200w, http://www.514blog.ca/wp-content/uploads/2018/04/jaegerettes_02.jpg 1280w" sizes="(max-width: 800px) 100vw, 600px" /></span></div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-52 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-42"><p>When he reached Louisiana State University he assembled a team of hot girls, dubbed “Jägerettes”, and dispatched them to New Orleans bars to hand out photocopies of the story, flirt with male students and shoot Jäger into guys&#8217; mouths with a spray gun.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-40 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-53 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-sep-clear"></div><div class="fusion-separator fusion-full-width-sep" style="margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;"></div><div class="fusion-sep-clear"></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-41 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-54 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-43"><p>Frank also put up eight massive Jägermeister billboards in the area. They were showing a drunk man and the words SO SMOOTH in capital bold Helvetica, playing on Jager’s sarcastic appeal.</p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-55 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element fusion-image-align-center in-legacy-container" style="text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><div class="imageframe-align-center"><span class=" fusion-imageframe imageframe-none imageframe-20 hover-type-none"><img width="300" height="109" title="SoSmooth" src="http://www.514blog.ca/wp-content/uploads/2018/04/SoSmooth-300x109.jpg" alt class="img-responsive wp-image-1914" srcset="http://www.514blog.ca/wp-content/uploads/2018/04/SoSmooth-200x72.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/04/SoSmooth-400x145.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/04/SoSmooth-600x217.jpg 600w, http://www.514blog.ca/wp-content/uploads/2018/04/SoSmooth.jpg 694w" sizes="(max-width: 800px) 100vw, 600px" /></span></div></div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-56 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-44"><p>All over the country, Jäger shots became the favorite symbol of buck-wild partying, and to this day the brand remains one of the hottest in the industry. At the time not a single alcohol expert could explain the Jäger phenomenon, they shrugged and called Sidney Frank a promotional genius.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-42 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-57 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-21 hover-type-none"><img width="300" height="208" title="shot-icecold-toplevel-2_l" src="http://www.514blog.ca/wp-content/uploads/2018/04/shot-icecold-toplevel-2_l-300x208.png" alt class="img-responsive wp-image-1918" srcset="http://www.514blog.ca/wp-content/uploads/2018/04/shot-icecold-toplevel-2_l-200x138.png 200w, http://www.514blog.ca/wp-content/uploads/2018/04/shot-icecold-toplevel-2_l-400x277.png 400w, http://www.514blog.ca/wp-content/uploads/2018/04/shot-icecold-toplevel-2_l-600x415.png 600w, http://www.514blog.ca/wp-content/uploads/2018/04/shot-icecold-toplevel-2_l.png 617w" sizes="(max-width: 800px) 100vw, 600px" /></span></div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-58 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-45"><p>“It’s a liqueur with an unpronounceable name,” said Ted Wright of Liquid Intelligence. “It’s drunk by older, blue-collar Germans as an after-dinner digestive aid. It’s a drink that on a good day is an acquired taste. If Sidney Frank can make that drink synonymous with ‘party’—which he has—he can pretty much do anything.”</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-43 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-59 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-46"><p>No one realized at the time that Sidney Frank had single-handedly invented guerrilla marketing.</p>
<p><strong>Vodka From France With an English Name?</strong></p>
<p>Frank knew that vodka is the worlds nearest thing to an organic money machine. You can make vodka out of grain or potatoes, or any other organic material that will ferment to produce an alcoholic brew, which can be then concentrated through a simple distillation. If you add juniper berries or other so-called botanicals spices you get what the world knows as gin. If you leave it as is you can call it vodka. Vodka is quick and cheap to make. About 60% of what goes into the vodka bottle is water yet can be sold for eye-popping amounts. In the distilled-spirits business vodka dominates with 26.5 percent, while rum has 13 and gin 7.</p>
<p>Knowing this, Frank choose to create a vodka brand that would be almost twice as expensive &#8211; and twice as profitable &#8211; as anything else on the market including Absolut, the Swedish premium-blend that had taken the US by storm in the 1980s.</p>
<p>This was quite a challenge since rational and even the image-driven consumers don’t usually give away twice the amounts unless they can somehow be persuaded that it’s worth the money.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-44 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-60 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-47"><p>Frank’s stroke of genius was to distil his vodka in France. A country with a reputation for luxury products and superpremium prices. It’s all about brand differentiation. “France has the best of everything,” he liked to say. “It’s the home of luxury. We can bottle that.”</p>
<p>Frank loved the Cognac region and it’s chalky soil that gives life to some of the world’s most exquisite grapes. So he approached a local &#8211; François Thibault &#8211; son of a winegrower and Maître de Chai (Cellar Master).</p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-61 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element fusion-image-align-center in-legacy-container" style="text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><div class="imageframe-align-center"><span class=" fusion-imageframe imageframe-none imageframe-22 hover-type-none"><img width="269" height="300" title="image ft" src="http://www.514blog.ca/wp-content/uploads/2018/04/image-ft-269x300.jpg" alt class="img-responsive wp-image-1938" srcset="http://www.514blog.ca/wp-content/uploads/2018/04/image-ft-200x223.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/04/image-ft-400x447.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/04/image-ft.jpg 573w" sizes="(max-width: 800px) 100vw, 269px" /></span></div></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-45 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-62 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-48"><p>Thibault graduated from the University of Bordeaux II with a degree in oenology (wine making) and was known for his work as the head of wine production department at Henri Mounier that specializes in Cognac and Pineau des Charentes.</p>
<p>François Thibault was taking something of a risk in 1997 when he quit his job and opened a distillery under the noses of the great Cognac producers. But he knew Frank was on to something. Vodka can be bottled and sold almost as soon as it’s made, where French law requires even the least expensive category of Cognac to be aged at least two years in expensive handmade French oak casks. This requires warehousing and inescapable losses since Cognac aging in the barrel evaporates at the rate of around 2% a year or the so-called “angels’ share”.</p>
<p>Thibault’s philosophy was the right one for a spirit with sky-high aspirations. “You can only make a quality product with quality raw materials,” he said. “If you combine the best, you get the best.”</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-46 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-63 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-23 hover-type-none"><img width="300" height="225" title="800x-1" src="http://www.514blog.ca/wp-content/uploads/2018/04/800x-1-300x225.jpg" alt class="img-responsive wp-image-1909" srcset="http://www.514blog.ca/wp-content/uploads/2018/04/800x-1-200x150.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/04/800x-1-400x300.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/04/800x-1-600x450.jpg 600w, http://www.514blog.ca/wp-content/uploads/2018/04/800x-1.jpg 800w" sizes="(max-width: 800px) 100vw, 600px" /></span></div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-64 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-49"><p>He sourced the best wheat France could produce. He was tipped off by a pastry chef in Paris about where to find it (French winter wheat from the Beauce region near Paris). He used naturally filtered spring water from the Massif Central and fine-tuned the distillation process until he got the result he wanted: irreproachable quality and vodka that had its own character.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-47 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-65 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-50"><p>Within a year Sunday Frank’s first batch of vodka was ready to be made.</p>
<p>He called it Grey Goose.</p>
<p>Today the company has a make-believe explanation for the distinctly un-French name. It was inspired, they say, by “the geese that have made Cognac their home and are celebrated in the region.” However Frank’s decision to call his vodka Grey Goose almost certainly predated his decision to produce it in the Cognac region.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-48 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-66 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-51"><p>He simply loved the sound and already owned world-wide rights to it, thanks to an earlier venture involving Liebfraumilch, a German wine of the same name. “These were German white wines that were briefly hip but faded into oblivion. I remember there was always something in the name that had magic with the consumer,” said Frank.</p>
<p>And so, as the first bottles of Grey Goose were being filled in France in the summer of 1997,</p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-67 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element fusion-image-align-center in-legacy-container" style="text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><div class="imageframe-align-center"><span class=" fusion-imageframe imageframe-none imageframe-24 hover-type-none"><img width="206" height="300" title="grey_goose_by_imustbedead-d51fzzw" src="http://www.514blog.ca/wp-content/uploads/2018/04/grey_goose_by_imustbedead-d51fzzw-206x300.jpg" alt class="img-responsive wp-image-1845" srcset="http://www.514blog.ca/wp-content/uploads/2018/04/grey_goose_by_imustbedead-d51fzzw-200x292.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/04/grey_goose_by_imustbedead-d51fzzw-400x584.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/04/grey_goose_by_imustbedead-d51fzzw-600x876.jpg 600w, http://www.514blog.ca/wp-content/uploads/2018/04/grey_goose_by_imustbedead-d51fzzw.jpg 740w" sizes="(max-width: 800px) 100vw, 600px" /></span></div></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-49 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-68 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-52"><p>Frank was done with the development of a masterful event-based marketing strategy that was about to take over the US market by storm.</p>
<p><strong>The Why and Cezanne</strong></p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-50 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-69 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-25 hover-type-none"><img width="512" height="373" title="889f36d8-26ec-4271-9d60-9ad17897b4a2" src="http://www.514blog.ca/wp-content/uploads/2018/05/889f36d8-26ec-4271-9d60-9ad17897b4a2.jpg" alt class="img-responsive wp-image-1966" srcset="http://www.514blog.ca/wp-content/uploads/2018/05/889f36d8-26ec-4271-9d60-9ad17897b4a2-200x146.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/05/889f36d8-26ec-4271-9d60-9ad17897b4a2-400x291.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/05/889f36d8-26ec-4271-9d60-9ad17897b4a2.jpg 512w" sizes="(max-width: 800px) 100vw, 512px" /></span></div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-70 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-53"><p>The cornerstone of Frank’s strategy was simple. To build a refined and tasteful brand of unrivaled quality: elegant, stylish and cosmopolitan.</p>
<p>The brand needed a great story. Or what Nietzsche called the “why.” The story had to be enticing, memorable and easily repeatable.</p>
<p>Goose’s story rested on following key points:</p>
<p>Origin. It comes from France, home of luxury products.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-51 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-71 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-54"><p>It is not another tasteless, rough, north-European vodka. It’s a chef-d&#8217;œuvre crafted by French masters.</p>
<p>Composition. It is distilled in a five-step process from winter wheat grain with unspoiled artesian spring water and is filtered through Champagne limestone which gives it its crystal clear appearance.</p>
<p>Taste. It has a smooth and floral aroma with a hint of citrus. A rounded texture and a distinct character that is a result of an extraordinary passion for spirit making and an unparalleled commitment to the highest possible quality.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-52 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-72 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element fusion-image-align-center in-legacy-container" style="text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><div class="imageframe-align-center"><span class=" fusion-imageframe imageframe-none imageframe-26 hover-type-none"><img width="900" height="795" title="vodka_gre22" src="http://www.514blog.ca/wp-content/uploads/2018/04/vodka_gre22-1.jpg" alt class="img-responsive wp-image-1948" srcset="http://www.514blog.ca/wp-content/uploads/2018/04/vodka_gre22-1-200x177.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/04/vodka_gre22-1-400x353.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/04/vodka_gre22-1-600x530.jpg 600w, http://www.514blog.ca/wp-content/uploads/2018/04/vodka_gre22-1-800x707.jpg 800w, http://www.514blog.ca/wp-content/uploads/2018/04/vodka_gre22-1.jpg 900w" sizes="(max-width: 800px) 100vw, 600px" /></span></div></div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-73 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-55"><p>As advertising was becoming digital, increasingly fragmented and had less impact on consumers, Frank was counting and his relationship with bartenders for product placement and on design and packaging to produce an aura of quality.</p>
<p>Goose was shipped in wood crates, just like best French wines. He designed an elegant and distinctive bottle with smoked glass and a silhouette of flying geese, taken from a painting by Cezanne whose paintings were selling for astronomical sums at the world&#8217;s elite art auctions.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-53 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-74 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-56"><p>Bottle was part frosted, part clear so that people could see a perfectly translucent liquid. At the same time it would catch the light and would look fantastic behind the bar.</p>
<p><strong>Influencers, Events and PR</strong></p>
<p>Before Goose even hit the market Frank teamed with one of his chefs, Pascal Courtin, to create a cookbook of recipes containing Grey Goose vodka.</p>
<p>He was giving away cases to any charity event that wanted vodka at its bar knowing that people at charity events are his target audience. He even deposited bottles in limousines used for the Academy Awards ceremony.</p>
<p>The Goose started with a bold price at around $30 a bottle, roughly twice the price of other premium vodkas and he submitted right away two bottles to the Chicago-based Beverage Testing Institute. Few weeks later Grey Goose won as the best-tasting vodka in the world.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-54 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-75 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-27 hover-type-none"><img width="1024" height="542" alt="Grey Gosse 514Blog.ca" title="Grey Gosse 514Blog.ca" src="http://www.514blog.ca/wp-content/uploads/2018/04/large_General_View-1024x542.jpg" class="img-responsive wp-image-1943" srcset="http://www.514blog.ca/wp-content/uploads/2018/04/large_General_View-200x106.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/04/large_General_View-400x212.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/04/large_General_View-600x318.jpg 600w, http://www.514blog.ca/wp-content/uploads/2018/04/large_General_View-800x423.jpg 800w, http://www.514blog.ca/wp-content/uploads/2018/04/large_General_View.jpg 1200w" sizes="(max-width: 800px) 100vw, 1024px" /></span></div><div class="fusion-sep-clear"></div><div class="fusion-separator fusion-full-width-sep" style="margin-left: auto;margin-right: auto;margin-top:29px;margin-bottom:20px;width:100%;"></div><div class="fusion-sep-clear"></div><div class="fusion-text fusion-text-57"><p>That was the sign Frank was waiting for. He found the hottest nights in the hottest clubs of New York, Chicago and Los Angeles and would put bottles in the hands of the hottest people. He influenced the influencers. The trend setters and arbiters who like to tell their friends what to buy. Frank found them and gave them the best product with the most convincing story they ever heard. Frank made sure to give the bars and clubs big, 1.75-liter bottles, to grab attention and to catch the eye. The machine was on and early adopters were hooked.</p>
<p>And the market responded. $3 million profits in 1<sup>st</sup> year. Frank took it all and put it into advertising. Including a daily ad in the Wall Street Journal. “We made big, beautiful ads that listed Grey Goose as the best-tasting vodka in the world, and indoctrinated the distributors and over 20,000 bartenders. So when somebody would come in and say, what&#8217;s your best-tasting vodka, they said Grey Goose.”</p>
<p>Grey Goose&#8217;s success was stellar. Frank had called the market correctly once again and a legend was born.</p>
<p>And then.. the imbelivable happened.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-55 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-76 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-28 hover-type-none"><img width="750" height="563" title="sex-and-the-city-x750" src="http://www.514blog.ca/wp-content/uploads/2018/04/sex-and-the-city-x750.jpg" alt class="img-responsive wp-image-1916" srcset="http://www.514blog.ca/wp-content/uploads/2018/04/sex-and-the-city-x750-200x150.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/04/sex-and-the-city-x750-400x300.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/04/sex-and-the-city-x750-600x450.jpg 600w, http://www.514blog.ca/wp-content/uploads/2018/04/sex-and-the-city-x750.jpg 750w" sizes="(max-width: 800px) 100vw, 750px" /></span></div><div class="fusion-sep-clear"></div><div class="fusion-separator fusion-full-width-sep" style="margin-left: auto;margin-right: auto;margin-top:20px;width:100%;"><div class="fusion-separator-border sep-double" style="--awb-height:20px;--awb-amount:20px;border-color:#eaeaea;border-top-width:1px;border-bottom-width:1px;"></div></div><div class="fusion-sep-clear"></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-56 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-77 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-58"><p>Sex and the City, the acclaimed and crazy popular HBO show that followed the lives of four women in their mid-thirties was not only driving conversations about sex, femininity, friendships and romance it became a major influencer of postmodernist urban culture.</p>
<p>Adapted from a weekly newspaper column written by Candace Bushnell, a New York journalist, it re-mediated a range of taboo content through smart and sophisticated entertainment that viewers were craving for years.</p>
<p>It’s impact was felt in language, fashion and even politics. Sex in the City introduced expressions such as: “He’s just not that into you”, “Abso-fucking-lutely” and “Frenemy”. It’s style-driven weekly episodes turned luxury brands into household names, from Magnolia Bakery cupcakes and Fendi handbags to Manolo Blahnik shoes and of course Grey Goose Cosmopolitans.</p>
<p>When Sarah Jessica Parker started stirring “Goose Cosmos” the battle for vodka supremacy was over. Grey Goose had won.</p>
<p>In 2004 Goose sold 1.5 million cases or 18 million bottles and Bacardi made an offer of over $2 billion.</p>
<p>Sidney Frank took it.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-57 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-78 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-59"><p>The brilliance of his success lied in how easy he made it look. Unlike his competitors who played by rules and frameworks of categories they were in, Frank aspired to be something different from the start: A category of one.</p>
<p>He gave huge bonuses to his employees including a $23.4 million to his secretary</p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-79 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-29 hover-type-none"><img width="292" height="219" title="art.sidney.frank.bu" src="http://www.514blog.ca/wp-content/uploads/2018/04/art.sidney.frank_.bu_.jpg" alt class="img-responsive wp-image-1950" srcset="http://www.514blog.ca/wp-content/uploads/2018/04/art.sidney.frank_.bu_-200x150.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/04/art.sidney.frank_.bu_.jpg 292w" sizes="(max-width: 800px) 100vw, 292px" /></span></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-58 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-80 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-60"><p>that’s been following him since 1970’ and $120 million to Brown University which he had to leave in 1943 as a freshman when his money ran out.</p>
<p>He hired a group of full-time golf pros at a cost of perhaps half a million dollars a year, and made them play the game on his schedule. He became famous for random acts of generosity to people he liked, giving away $500 tips to waiters, drivers and homeless people on streets of New York. He funded the Israel Olympic Committee, a new Science Center dedicated to Alan Turing and multiple travel magasines. He has spent the last two years of his life promoting a new tequila brand called Corazon and an energy drink Crunk, with rapper Lil’ John.</p>
<p>He died on January 10, 2006 on a private plane in flight between San Diego and Vancouver at the age of 86 from heart failure.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-59 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-81 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-61"><p>In the last decade, a string of mergers and acquisitions reshaped the fragmented global liquor industry, leaving it dominated by a few international powerhouses such as <strong>Diageo</strong> (Smirnoff, Johnnie Walker, Baileys, Guinness, Moët &amp; Chandon, Hennessy), <strong>Pernod-Ricard</strong> (Absolut, Chivas Regal, Havana Club, Jacob&#8217;s Creek, Jameson, Ricard, Beefeater) and <strong>Domecq</strong> (Courvoisier, Canadian Club, Kahlúa, Malibu, Tia Maria etc.).</p>
<p>Shortly after, shareholder’s pressure forced liquor companies to work through distributors rather than dealing directly with retail outlets marketing was mostly spent on nationwide ad campaigns.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-60 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-82 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-62"><p>But today, after years of failed product launches, most spirits giants started imitating Frank tactics to ensure that brands get better treatment with retailers and restaurants: giveaways, continuous courting of bartenders, influencing of influencers and experiential event marketing.</p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-83 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-30 hover-type-none"><img width="543" height="293" title="Richard_Branson" src="http://www.514blog.ca/wp-content/uploads/2018/05/Richard_Branson-1.jpg" alt class="img-responsive wp-image-1979" srcset="http://www.514blog.ca/wp-content/uploads/2018/05/Richard_Branson-1-200x108.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/05/Richard_Branson-1-400x216.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/05/Richard_Branson-1.jpg 543w" sizes="(max-width: 800px) 100vw, 543px" /></span></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-61 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-84 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-sep-clear"></div><div class="fusion-separator fusion-full-width-sep" style="margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;"></div><div class="fusion-sep-clear"></div><div class="fusion-text fusion-text-63"><h3>References:</h3>
<p>https://www.bloomberg.com/news/articles/2004-09&#8230;/the-wily-fox-behind-grey-goose</p>
<p>http://www.brownalumnimagazine.com/content/view/684/40/index.html</p>
<p>www.cnn.com/2009/LIVING/05/25/brown.graduates.sidney.frank/</p>
<p>https://www.thedailybeast.com/the-jews-who-made-american-whisky-1</p>
<p>https://www.haaretz.com/1.5330050</p>
<p>https://www.forbes.com/2004/09/10/cz_mm_0910goose.html#2d22fdc12c84</p>
<p>https://www.forbes.com/2006/01/11/frank-obit-grey-goose</p>
<p>https://www.inc.com/magazine/20050901/qa.html</p>
<p><a href="https://www.nytimes.com/2006/01/12/business/sidney-frank-86-dies-took-a-german-drink-and-a-vodka-brand-to.html">Sidney Frank, 86, Dies; Took a German Drink and a Vodka Brand to Stylish Heights&#8221;. New York Times. January 12, 2006<span class="reference-accessdate">.</span></a></p>
<p>https://vinepair.com/wine-blog/15-things-you-didnt-know-about-grey-goose/</p>
<p>www.thewesterlysun.com/&#8230;/A-legacy-of-giving-with-a-shot-of-Jagermeister.htm</p>
<p><span class="reference-accessdate"> </span></p>
</div><div class="fusion-clearfix"></div></div></div></div></div></p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/story-of-a-marketing-wizard-who-made-2b-in-7-years-and-gave-it-away/">Story of a Marketing Wizard, Founder of Grey Goose, Who Made $2B in 7 Years and Then . . .  Gave It Away</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
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		<title>High-Five: How 1940s Hipsters took it from African-Americans and brought it to mainstream</title>
		<link>http://www.514blog.ca/who-invented-the-high-five/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=who-invented-the-high-five</link>
					<comments>http://www.514blog.ca/who-invented-the-high-five/#respond</comments>
		
		<dc:creator><![CDATA[Amanda Wang]]></dc:creator>
		<pubDate>Fri, 25 Jun 2021 01:10:35 +0000</pubDate>
				<category><![CDATA[Tech & Geek]]></category>
		<guid isPermaLink="false">http://www.514blog.ca/?p=2312</guid>

					<description><![CDATA[<p>Even though we will probably never know the true origin of the high-five everything points out towards African-American urban neighbourhoods in 1930s before it was passed to the white Hipster subculture in 1940s.  </p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/who-invented-the-high-five/">High-Five: How 1940s Hipsters took it from African-Americans and brought it to mainstream</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-62 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-85 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-64"><p><span style="font-weight: 400;"><span class="wpsdc-drop-cap">H</span>igh-Five entered the Oxford English Dictionary only in 1980. The first two televised occurrences are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown and Derek Smith of the Louisville Cardinals men&#8217;s college basketball team during the 1978–1979 season</span></p>
<p><span style="font-weight: 400;">Even though we will probably never know the true origin of the high-five, historians agree that the famous gesture is a upright version of the low five. </span></p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-63 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-86 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-65"><p><span style="font-weight: 400;">The low five has been part of the African-American culture since at least the 1920s. </span></p>
<p><span style="font-weight: 400;">In the 1927 film The Jazz Singer, actor Al Jolson is seen performing the low five in celebration of a Broadway audition.</span></p>
<p><span style="font-weight: 400;">High-Five originated in African-American urban neighbourhoods in 1930s or before as a greeting and it was passed to the white Hipster subculture in 1940s.  </span></p>
<p><span style="font-weight: 400;">Hipsters of 1940s, from which the contemporary Hipster subculture drew its name, were aficionados of classy clothing, cannabis, relaxed attitude and especially jazz. </span></p>
<p><span style="font-weight: 400;">Hipsters were more interested in bebop and &#8220;hot&#8221; jazz than they were in swing, which by the late 1940s was becoming old-fashioned. </span></p>
</div><div class="fusion-clearfix"></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-87 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last" style="--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element in-legacy-container" style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-31 hover-type-none"><img width="754" height="1024" title="800px-9TH_Drew_Storen_and_Wilson_Ramos" src="http://www.514blog.ca/wp-content/uploads/2018/08/800px-9TH_Drew_Storen_and_Wilson_Ramos-754x1024.jpg" alt class="img-responsive wp-image-2325" srcset="http://www.514blog.ca/wp-content/uploads/2018/08/800px-9TH_Drew_Storen_and_Wilson_Ramos-200x272.jpg 200w, http://www.514blog.ca/wp-content/uploads/2018/08/800px-9TH_Drew_Storen_and_Wilson_Ramos-400x543.jpg 400w, http://www.514blog.ca/wp-content/uploads/2018/08/800px-9TH_Drew_Storen_and_Wilson_Ramos-600x815.jpg 600w, http://www.514blog.ca/wp-content/uploads/2018/08/800px-9TH_Drew_Storen_and_Wilson_Ramos.jpg 800w" sizes="(max-width: 800px) 100vw, 600px" /></span></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-64 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-88 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-66"><p><span style="font-weight: 400;">In the 1940s, Hipsters were essentially young white white students that began to frequent African-American music and dance communities. They diverged from the mainstream white culture due to their love of music, new philosophies of racial diversity, exploratory sexual nature and marijuana habits. The term hip emerged as an adjective to describe the aficionados of the growing Jazz music scenes. Although the exact origins are disputed, some say it was a derivative of &#8220;hop&#8221;, a slang term for opium, while others believe it comes from the West African word hipi, meaning &#8220;to open one&#8217;s eyes&#8221;.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">In 1950s Hipster subculture crossed over to mainstream culture via Hollywood carrying the high-five with them as seen in the 1941 Abbott and Costello film <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://en.wikipedia.org/wiki/In_the_Navy_(film)">In the Navy</a></span> where the Andrews Sisters perform &#8220;Gimme Some Skin, My Friend&#8221; and choreograph giving (low) fives</span></p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-65 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-89 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-video fusion-youtube fusion-aligncenter" style="--awb-max-width:600px;--awb-max-height:360px;--awb-width:100%;"><div class="video-shortcode"><div class="fluid-width-video-wrapper" style="padding-top:60%;" ><iframe title="YouTube video player 1" src="https://www.youtube.com/embed/kIFN13-a1iA?wmode=transparent&autoplay=0" width="600" height="360" allowfullscreen allow="autoplay; fullscreen"></iframe></div></div></div><div class="fusion-sep-clear"></div><div class="fusion-separator fusion-full-width-sep" style="margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;"></div><div class="fusion-sep-clear"></div><div class="fusion-text fusion-text-67"><p><span style="font-weight: 400;">High-Five can be seen in the 1960 French Nouvelle vague movie <span style="color: #0000ff;"><a style="color: #0000ff;" href="https://en.wikipedia.org/wiki/Breathless_(1960_film)">Breathless</a></span>. </span></p>
<p><span style="font-weight: 400;">In 2014 a Missouri lawmaker wanted to make the high-five the official state greeting.</span></p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-66 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-90 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-image-element fusion-image-align-center in-legacy-container" style="text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><div class="imageframe-align-center"><span class=" fusion-imageframe imageframe-none imageframe-32 hover-type-none"><img width="575" height="250" title="high-five-elbow-pivot-point" src="http://www.514blog.ca/wp-content/uploads/2018/08/high-five-elbow-pivot-point.gif" alt class="img-responsive wp-image-2320"/></span></div></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-67 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-91 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-68"><p><span style="font-weight: 400;">Even though watching the incoming hand is most people’s instinct, the right technique says that one should aim for the elbow, not the hand.</span></p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-68 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-92 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-video fusion-youtube fusion-aligncenter" style="--awb-max-width:600px;--awb-max-height:360px;--awb-width:100%;"><div class="video-shortcode"><div class="fluid-width-video-wrapper" style="padding-top:60%;" ><iframe title="YouTube video player 2" src="https://www.youtube.com/embed/6ZYfL6MeJek?wmode=transparent&autoplay=0" width="600" height="360" allowfullscreen allow="autoplay; fullscreen"></iframe></div></div></div><div class="fusion-clearfix"></div></div></div></div></div></p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/who-invented-the-high-five/">High-Five: How 1940s Hipsters took it from African-Americans and brought it to mainstream</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
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		<title>Video Shows a Lack of Originality in Today&#8217;s Photography &#8211; Causes Vemödalen</title>
		<link>http://www.514blog.ca/incredible-video-shows-a-total-lack-of-originality-in-todays-photography-causes-vemodalen/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=incredible-video-shows-a-total-lack-of-originality-in-todays-photography-causes-vemodalen</link>
					<comments>http://www.514blog.ca/incredible-video-shows-a-total-lack-of-originality-in-todays-photography-causes-vemodalen/#respond</comments>
		
		<dc:creator><![CDATA[Ivan Nonveiller]]></dc:creator>
		<pubDate>Thu, 20 May 2021 15:07:03 +0000</pubDate>
				<category><![CDATA[Tech & Geek]]></category>
		<guid isPermaLink="false">http://www.514blog.ca/?p=2128</guid>

					<description><![CDATA[<p>This video was uploaded recently onto Vimeo, juxtaposing photos people take while they travel that all look exactly the same.</p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/incredible-video-shows-a-total-lack-of-originality-in-todays-photography-causes-vemodalen/">Video Shows a Lack of Originality in Today&#8217;s Photography &#8211; Causes Vemödalen</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-69 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-93 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-69"><p>This video was uploaded recently onto Vimeo, juxtaposing photos people take while they travel that all look exactly the same. It points out the odd contrast of having absorbing and compelling experiences with the hard proof that they really aren’t all that unique, after all.</p>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-70 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-94 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-video fusion-vimeo fusion-aligncenter" style="--awb-max-width:600px;--awb-max-height:360px;--awb-width:100%;"><div class="video-shortcode"><div class="fluid-width-video-wrapper" style="padding-top:60%;" ><iframe title="Vimeo video player 1" src="https://player.vimeo.com/video/253334732?autoplay=0&autopause=0" width="600" height="360" allowfullscreen allow="autoplay; fullscreen"></iframe></div></div></div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-71 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-95 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-70"><h2 class="title"><span style="color: #000000;">vemödalen</span></h2>
<div class="content">
<p><em>n. the frustration of photographing something amazing when thousands of identical photos already exist—the same sunset, the same waterfall, the same curve of a hip, the same closeup of an eye—which can turn a unique subject into something hollow and pulpy and cheap, like a mass-produced piece of furniture you happen to have assembled yourself.</em></p>
</div>
</div><div class="fusion-clearfix"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-72 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-96 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last" style="--awb-bg-size:cover;"><div class="fusion-column-wrapper fusion-flex-column-wrapper-legacy"><div class="fusion-text fusion-text-71"><p><span style="font-weight: 400;">However, the fact is you can be different&#8230; if you push yourself enough. </span></p>
<p><span style="font-weight: 400;">Originality is, in fact, how you apply storytelling to a specific action more than who you are. </span></p>
<p><span style="font-weight: 400;">Try different angles. </span></p>
<p><span style="font-weight: 400;">Think of a narrative a</span><span style="font-weight: 400;">nd how will this narrative affect people who are listening or watching you.</span></p>
<p><span style="font-weight: 400;">Tell a story.</span></p>
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<p>The post <a rel="nofollow" href="http://www.514blog.ca/incredible-video-shows-a-total-lack-of-originality-in-todays-photography-causes-vemodalen/">Video Shows a Lack of Originality in Today&#8217;s Photography &#8211; Causes Vemödalen</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
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		<title>Twilight of the Red Skull Father Figure: Review of Jordan Peterson’s Beyond Order</title>
		<link>http://www.514blog.ca/red-skull-father-figure-review-of-jordan-petersons-beyond-order/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=red-skull-father-figure-review-of-jordan-petersons-beyond-order</link>
					<comments>http://www.514blog.ca/red-skull-father-figure-review-of-jordan-petersons-beyond-order/#respond</comments>
		
		<dc:creator><![CDATA[Sean Saraq]]></dc:creator>
		<pubDate>Wed, 05 May 2021 23:24:51 +0000</pubDate>
				<category><![CDATA[Tech & Geek]]></category>
		<guid isPermaLink="false">https://www.514blog.ca/?p=4484</guid>

					<description><![CDATA[<p>By now, Jordan Peterson needs no introduction. Here is Sean Saraq's take on his latest book and the father figure role Peterson has been playing for young men in search of meaning.</p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/red-skull-father-figure-review-of-jordan-petersons-beyond-order/">Twilight of the Red Skull Father Figure: Review of Jordan Peterson’s Beyond Order</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
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										<content:encoded><![CDATA[<p><div class="fusion-fullwidth fullwidth-box fusion-builder-row-73 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-97 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-72"><p><span style="font-weight: 400;">By now, Jordan Peterson needs no introduction. Everything has been said about his previous book </span><i><span style="font-weight: 400;">12 Rules for Life</span></i><span style="font-weight: 400;">, and he has been characterized by the New York Times as <a href="https://www.nytimes.com/2018/05/18/style/jordan-peterson-12-rules-for-life.html">patriarchal</a></span><span style="font-weight: 400;">, by the LA Review of Books as a ‘<a href="https://lareviewofbooks.org/article/a-messiah-cum-surrogate-dad-for-gormless-dimwits-on-jordan-b-petersons-12-rules-for-life/">surrogate dad for gormless dimwits</a>’</span><span style="font-weight: 400;">, and by the New York Review of Books as a <a href="https://www.nybooks.com/daily/2018/03/19/jordan-peterson-and-fascist-mysticism/">shill for fascist mysticism</a></span><span style="font-weight: 400;"> .</span></p>
</div><div class="fusion-text fusion-text-73"><p><span style="font-weight: 400;">In an <a href="https://www.tf1.fr/tmc/martin-weill/videos/martin-weill-face-a-jordan-peterson-l-intellectuel-aux-theories-masculinistes-version-longue-1.html">insightful interview</a>, Martin Weill asks Peterson whether he considers himself a father figure for aimless young men, and Peterson seems to agree</span><span style="font-weight: 400;">. More recently, Ta-Nahesi Coates has <a href="https://www.forbes.com/sites/danidiplacido/2021/04/06/jordan-peterson-inspired-captain-americas-nemesis-and-he-isnt-happy-about-it/?sh=34e2bc0c4b7f">compared Peterson to Marvel’s villain Red Skull</a>.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-74 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-98 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-33 hover-type-none"><img width="1260" height="768" alt="Jordan Peterson" title="Jordan Peterson" src="https://www.514blog.ca/wp-content/uploads/2021/05/image1.png" class="img-responsive wp-image-4485" srcset="http://www.514blog.ca/wp-content/uploads/2021/05/image1-200x122.png 200w, http://www.514blog.ca/wp-content/uploads/2021/05/image1-400x244.png 400w, http://www.514blog.ca/wp-content/uploads/2021/05/image1-600x366.png 600w, http://www.514blog.ca/wp-content/uploads/2021/05/image1-800x488.png 800w, http://www.514blog.ca/wp-content/uploads/2021/05/image1-1200x731.png 1200w, http://www.514blog.ca/wp-content/uploads/2021/05/image1.png 1260w" sizes="(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1260px" /></span></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-75 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-99 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-74"><p><span style="font-weight: 400;">On the other hand, following Peterson’s recent and eventful visit to the country, his biggest fan seems to be Vladimir Putin’s main propaganda platform, </span><a href="https://torontolife.com/city/jordan-petersons-weird-family-empire/"><i><span style="font-weight: 400;">Russia Today</span></i></a><span style="font-weight: 400;"> (RT).</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-76 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-100 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-34 hover-type-none"><img width="687" height="450" alt="Jordan Petersons" title="Jordan Petersons" src="https://www.514blog.ca/wp-content/uploads/2021/05/image2.jpg" class="img-responsive wp-image-4489" srcset="http://www.514blog.ca/wp-content/uploads/2021/05/image2-200x131.jpg 200w, http://www.514blog.ca/wp-content/uploads/2021/05/image2-400x262.jpg 400w, http://www.514blog.ca/wp-content/uploads/2021/05/image2-600x393.jpg 600w, http://www.514blog.ca/wp-content/uploads/2021/05/image2.jpg 687w" sizes="(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 687px" /></span></div><div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:5px;margin-bottom:5px;width:100%;"></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-77 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-101 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-75"><p><span style="font-weight: 400;">What all of these interpretations have in common, is the insight that Peterson plays the  role of not merely a father figure, but specifically what the world’s top expert on the cognitive unconscious, George Lakoff, calls the ‘Strict Father’ figure who makes the rules and lays down the law (a role that Putin plays in Russia). Our unconscious, which constitutes 95% of our minds, interprets the world in terms of a handful of deep metaphors and archetypes, of which the Strict Father is one of the most common. Lakoff explains that, unconsciously:</span></p>
<p><i><span style="font-weight: 400;">In the Strict Father family, father knows best. He knows right from wrong and has the ultimate authority to make sure his children and his spouse do what he says, which is taken to be what is right. When his children disobey, it is his moral duty to punish them painfully enough so that, to avoid punishment, they will obey him (do what is right) and not just do what feels good. What if his children don’t prosper? That means they are not disciplined, and therefore cannot be moral, and so deserve their poverty. The poor are seen as lazy and undeserving, and the rich as deserving their wealth. What you become is only up to you; society has nothing to do with it…</span></i><i><span style="font-weight: 400;"><br />
</span></i><i><span style="font-weight: 400;"><br />
</span></i><i><span style="font-weight: 400;">The Strict Father logic extends further. The basic idea is that authority is justified by morality (the Strict Father version), and that, in a well-ordered world, there should be (and traditionally has been) a moral hierarchy in which those who have traditionally dominated SHOULD dominate. The hierarchy is: God above Man, Man above Nature, The Disciplined (Strong) above the Undisciplined (Weak), the Rich above the Poor, Employers above Employees, Adults above Children, Western culture above other cultures, America above other countries. The hierarchy extends to Men above women, Whites above nonwhites, Christians above nonChristians, Straights above gays.</span></i><span style="font-weight: 400;"> – George Lakoff, </span><i><span style="font-weight: 400;">UT</span></i></p>
<p><span style="font-weight: 400;">At the top of the hierarchy, God is the ultimate Strict Father figure, and the default position is to: 1) have faith that Strict Fathers are acting in your best interest (paternalism); 2) to believe what they say; and 3) to obey what they tell you to do (patriarchy).</span></p>
<p><span style="font-weight: 400;">This trinity of unconscious reflexes is automatic, and it takes effort for the 5% of the mind that is conscious to recognize that 1) although unconscious Strict Father figures are acting in terms of interests, they are not </span><i><span style="font-weight: 400;">your</span></i><span style="font-weight: 400;"> interests; 2) that what they are telling you to believe is not ‘the True’; and 3) what they are telling you to do is not ‘the Good’.</span></p>
<p><span style="font-weight: 400;">The Strict Father is thus the archetypal Ruler, and expresses the ubiquitous deep metaphors of </span><i><span style="font-weight: 400;">control </span></i><span style="font-weight: 400;">and </span><i><span style="font-weight: 400;">container</span></i><span style="font-weight: 400;">. When people’s movement is </span><i><span style="font-weight: 400;">contained</span></i><span style="font-weight: 400;">; and behaviour is </span><i><span style="font-weight: 400;">contained</span></i><span style="font-weight: 400;">; and thought is </span><i><span style="font-weight: 400;">contained</span></i><span style="font-weight: 400;">; and speech is </span><i><span style="font-weight: 400;">contained</span></i><span style="font-weight: 400;">, the Strict Father figure has </span><i><span style="font-weight: 400;">control</span></i><span style="font-weight: 400;">; ‘Daddy knows best’.</span></p>
<p><span style="font-weight: 400;">Peterson has now returned with a new book, </span><i><span style="font-weight: 400;">Beyond Order</span></i><span style="font-weight: 400;">, which, despite its title, is an additional series of paternalistic ‘rules for life’. His rhetorical approach remains the same as in his previous work: present a rule which seems uncontroversial or even banal, then engage in a rambling elaboration which is only loosely connected with the rule, to convey what is ultimately a patriarchal religious worldview, that encourages deference to traditional authority figures and the </span><i><span style="font-weight: 400;">status quo</span></i><span style="font-weight: 400;">.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-78 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-102 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:25;--minFontSize:25;line-height:1.45;"><h3><b>Rule 1 : Do Not Carelessly Denigrate Social Institutions or Creative Achievement</b></h3></h3></div><div class="fusion-text fusion-text-76"><p><span style="font-weight: 400;">Peterson writes:</span></p>
<p><i><span style="font-weight: 400;">It is useful to take your place at the bottom of a hierarchy. It can aid in the development of gratitude and humility… For this reason, the Tarot deck beloved by intuitives, romantics, fortune-tellers, and scoundrels alike contains within it the Fool as a positive card… The beginner, the fool, is continually required to be patient and tolerant – with himself, and, equally, with others. Much that is great starts small, ignorant and  useless… Thus, it is necessary even for the most accomplished to retain identification with the as yet unsuccessful; to appreciate the striving toward competence, to carefully and with true humility subordinate him or herself to the current game; and to develop the knowledge, self-control  and discipline necessary to make the next move….</span></i></p>
<p><i><span style="font-weight: 400;">Respect for the rules, except when following those rules means disregarding or ignoring or remaining blind to an even higher moral principle  &#8211; is represented with stunning power in two different Gospel narratives. In the first, Christ is presented, even as a child, as a master of the Jewish tradition. This makes him fully informed as to the value of the past, and portrays him as characterized by the respect typical, say, of the genuine conservative. </span></i></p>
<p><i><span style="font-weight: 400;">Despite the evidence of His thorough and even precocious understanding and appreciation of the rules, the adult Christ repeatedly and scandalously violates the Sabbath traditions – at least from the standpoint of the traditionalists in His community, and much to His own peril. He leads His disciples through a cornfield, for example, plucking and eating the grains (Luke 6:1). He justifies this to the Pharisees who object by referring to an account of King David acting in a similar manner, feeding his people when necessity demanded it on bread that was reserved for the priests (Luke 6:4). Christ tells his interlocutors quite remarkably ‘that the Son of man is Lord also of the sabbath’ (Luke 6:5).</span></i></p>
<p><span style="font-weight: 400;">So for Peterson, the default position is to humbly subordinate yourself to the traditional rules established by the priests, and only disobey them on an exceptional basis if and when 1) you are ‘fully informed as to the value of the past’; 2) you are obeying an even ‘higher moral principle’, i.e. obey Orthodox Judaism, or, obey the ‘higher’ principle of Christianity. It’s like choosing between a D and an F on your report card.</span></p>
<p><span style="font-weight: 400;">This deference to the past is based on the assumption that what is good about present society is the result of the beliefs and practices of the past. However, as Nietzsche points out, nothing could be further from the truth:</span></p>
<p><i><span style="font-weight: 400;">The demand that we should believe that everything is really in the best of hands, that a book, the Bible, offers us definitive assurances about the divine governance and wisdom in the destiny of humanity, is &#8211;  translated back into reality – the will to suppress the truth about the pitiful opposite of all this. Namely, that humanity has so far been in the worst of hands, and that it has been governed by the underprivileged, the craftily vengeful, the so-called ‘saints’, those slanderers of the world and violators of humanity.</span></i><span style="font-weight: 400;"> – Nietzsche, </span><i><span style="font-weight: 400;">Ecce Homo</span></i></p>
<p><span style="font-weight: 400;">So instead of Peterson’s rules, we could propose alternative wisdom: Fuck the patriarchal past. What’s important are the present and the future.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-79 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-103 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:25;--minFontSize:25;line-height:1.45;"><h3><b>Rule 2: Imagine Who You Could Be, and Then Aim Single-mindedly at That</b></h3></h3></div><div class="fusion-text fusion-text-77"><p><span style="font-weight: 400;">Rule 2 is already in conflict with Rule 1’s advice to ‘take your place at the bottom of a hierarchy’ and ‘to subordinate yourself to the current game’. What if your single-minded aim has nothing to do with ‘the current game’? Peterson contradicts himself constantly, but this is the least of his many faults.</span></p>
<p><span style="font-weight: 400;">Most of this chapter is a word salad recounting the story of Tiamat, Apsu, Marduk and other deities and monsters, in what resembles the most tedious game of Dungeons &amp; Dragons ever, as told by the most boring and demented former dungeon master. </span></p>
<p><span style="font-weight: 400;">Peterson slobbers fawningly over his favourite myth:</span></p>
<p><i><span style="font-weight: 400;">The biblical story of Exodus is properly regarded as archetypal (or paradigmatic or foundational) by psychoanalytic and religious thinkers alike, because it presents an example of psychological and social transformation that cannot be improved upon. It emerged as a product of imagination and has been transformed by constant collective retelling and reworking into an ultimately meaningful form that applies politically, economically, historically, personally and spiritually, all at the same time.</span></i></p>
<p><span style="font-weight: 400;">It is not until the last 2 pages of the chapter that he gets to what is ostensibly the point:</span></p>
<p><i><span style="font-weight: 400;">Aim at something. Pick the best target you can currently conceptualize. Stumble toward it. Notice your errors and misconceptions along the way, face them, and correct them. Get your story straight. Past, present, future – they all matter. You need to map your path. You need to know where you were, so that you do not repeat the mistakes of the past. You need to know where you are, or you will  not be able to draw a line from your starting point to your destination. You need to know where you are going, or you will drown in uncertainty, unpredictability and chaos, and starve for hope and inspiration.</span></i></p>
<p><span style="font-weight: 400;">Agreed. But Nietzsche articulates the principle much more eloquently, while at the same time avoiding Peterson’s slavish deference to the past:</span></p>
<p><i><span style="font-weight: 400;">Whoever proceeds on their own path encounters no one. That is inherent in ‘proceeding on one’s own path.’</span></i><span style="font-weight: 400;"> – Nietzsche, </span><i><span style="font-weight: 400;">Daybreak</span></i></p>
<p><span style="font-weight: 400;">Alternative wisdom: Proceed on your own path.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-80 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-104 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:25;--minFontSize:25;line-height:1.45;"><h3><b>Rule 3: Do Not Hide Unwanted Things in the Fog</b></h3></h3></div><div class="fusion-text fusion-text-78"><p><span style="font-weight: 400;">Peterson writes:</span></p>
<p><i><span style="font-weight: 400;">Imagine that you are afraid. You have reason to be. You are afraid of yourself. You are afraid of other people. You are afraid of the world. You are nostalgic for the lost innocence of the past. The last thing you want is to know more. Better to leave what is enshrouded in mystery. Better, as well, to avoid thinking too much (or at all) about what coud be.</span></i></p>
<p><i><span style="font-weight: 400;">Unfortunately, in the longer term, willful blindness leaves life murky and foggy; leaves it void, unseen, without form, confused.</span></i></p>
<p><i><span style="font-weight: 400;">So what might you do – what should you do – as an alternative to hiding things in the fog? Admit to your feelings.</span></i></p>
<p><i><span style="font-weight: 400;">Every little problem you have every morning, afternoon or evening with your spouse will be repeated for each of the fifteen thousand days that will make up a forty-year marriage. Every trivial but chronic disagreement about cooking, dishes, housecleaning, responsibility for finances, or frequency of intimate contact will be duplicated, over and over, unless you successfully address it.</span></i></p>
<p><i><span style="font-weight: 400;">Do not pretend you are happy with something if you are not, and if a reasonable solution might, in principle, be negotiated. Have the damn fight.</span></i></p>
<p><span style="font-weight: 400;">Peterson’s advice is to subordinate yourself to the current social hierarchy, but be brutally honest with your spouse, even if it means a fight, over minor irritants.</span></p>
<p><span style="font-weight: 400;">This homespun counsel is far from a reliable universal rule. The opposite ‘rule’ could just as plausibly be asserted, that is, ‘don’t sweat the small stuff’, and ‘turn the page’ because, as Nietzsche writes: </span></p>
<p><i><span style="font-weight: 400;">There could be no happiness, no cheerfulness, no hope, no pride, no present, without forgetfulness.</span></i><span style="font-weight: 400;"> – Nietzsche, </span><i><span style="font-weight: 400;">On the Genealogy of Morals</span></i></p>
<p><span style="font-weight: 400;">Alternative wisdom: Let sleeping dogs lie.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-81 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-105 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:25;--minFontSize:25;line-height:1.45;"><h3><b>Rule 4: Notice that Opportunity Lurks Where Responsibility has been Abdicated</b></h3></h3></div><div class="fusion-text fusion-text-79"><p><span style="font-weight: 400;">Peterson writes:</span></p>
<p><i><span style="font-weight: 400;">The idea that life is suffering is a relatively universal truism of religious thinking. This is the first of the Four Noble Truths of Buddhism as well as a key Hindu concept.</span></i></p>
<p><i><span style="font-weight: 400;">People want to be happy, and no wonder. However, I do not believe you should pursue happiness. If you do so, you will run right into the iteration problem, because ‘happy’ is a right-now thing. If you place people in situations where they are feeling a lot of positive emotion, they get present-focused and impulsive. </span></i><span style="font-weight: 400;">(To paraphrase Peterson: Don’t be happy  &#8211; worry!)</span></p>
<p><i><span style="font-weight: 400;">What might serve as a more sophisticated alternative to happiness? Imagine it is living in accordance with the sense of responsibility, because that sets things right in the future. Imagine, as well, that you must act reliably, honestly, nobly, and in relationship to a higher good in order to manifest the sense of responsibility properly.</span></i></p>
<p><i><span style="font-weight: 400;">If you want to become invaluable in a workplace – in any community – just do the useful things that no one else is doing. Arrive earlier and leave later than your compatriots (but do not deny yourself your life). People will notice that and begin to appreciate your hard-earned merits.</span></i></p>
<p><i><span style="font-weight: 400;">Your life becomes meaningful in precise proportion to the depths of the responsibility you are willing to shoulder. You are constraining the malevolence in your own heart and the hearts of others. A bricklayer may question the utility of laying his bricks, monotonously, one after another. But perhaps he is not merely laying bricks. Maybe he is  building a wall.  And the wall is part of a building. And the building is a cathedral. And the purpose of the cathedral is the glorification of the Highest Good. And under such circumstances, every brick laid is an act that partakes of the divine.</span></i></p>
<p><span style="font-weight: 400;">For Nietzsche, this rule is a quintessential expression of </span><i><span style="font-weight: 400;">ressentiment </span></i><span style="font-weight: 400;">(a guilt trip against those who have ‘abdicated responsibility’); of the disparagement of life (‘life is suffering’); and symptomatic of a negative and ascetic will (‘you should shoulder the responsibilities of others rather than pursue happiness’). Nietzsche points out that this is the worldview of a beast of burden, a camel: </span></p>
<p><i><span style="font-weight: 400;">I name you the three metamorphoses of the spirit: how the spirit shall become a camel, and the camel a lion, and the lion at last a child.</span></i></p>
<p><i><span style="font-weight: 400;">There are many heavy things for the spirit, for the strong, weight-bearing spirit in which dwell respect and awe: its strength longs for the heavy, for the heaviest.</span></i></p>
<p><i><span style="font-weight: 400;">What is heavy? Thus asks the weight-bearing spirit, thus it kneels down like the camel and wants to be well-laden…</span></i></p>
<p><i><span style="font-weight: 400;">The weight-bearing spirit takes upon itself all these heaviest things: like a camel hurrying laden into the desert, thus it hurries into its desert.</span></i></p>
<p><i><span style="font-weight: 400;">But in the loneliest desert the second metamorphosis occurs: the spirit here becomes a lion; it wants to capture freedom and be lord in its own desert.</span></i></p>
<p><i><span style="font-weight: 400;">It seeks here its ultimate lord: it will be an enemy to him and to its ultimate God, it will struggle for victory with the great dragon.</span></i></p>
<p><i><span style="font-weight: 400;">What is the great dragon which the spirit no longer wants to call lord and God? The great dragon is called ‘Thou shalt’. But the spirit of the lion says ‘I will!’…</span></i></p>
<p><i><span style="font-weight: 400;">To create freedom for itself and a sacred No even to duty: the lion is needed for that.</span></i><span style="font-weight: 400;"> – Nietzsche, </span><i><span style="font-weight: 400;">Thus Spoke Zarathustra</span></i></p>
<p><span style="font-weight: 400;">Alternative wisdom: Create freedom for yourself, and a sacred No even to duty.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-82 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-106 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:25;--minFontSize:25;line-height:1.45;"><h3><b>Rule 5: Do Not Do What You Hate</b></h3></h3></div><div class="fusion-text fusion-text-80"><p><span style="font-weight: 400;">Just a few pages earlier, Peterson was telling us ‘not to pursue happiness’, and to ‘shoulder the responsibilities that others disregard or neglect’. Now he’s telling us ‘not to do what you hate’. His readers, like Peterson himself, are by this point hopelessly confused.</span></p>
<p><span style="font-weight: 400;">He writes:</span></p>
<p><i><span style="font-weight: 400;">Prepare now to seek out and ready yourself for another job, hopefully better. And do not begin by presuming that leaving your job, even involuntarily, is necessarily for the worst.</span></i></p>
<p><i><span style="font-weight: 400;">‘Perhaps no one else would want me.’ Well, the rejection rate for new job applications is extraordinarily high. I tell my clients to assume 50:1, so their expectations are set properly. You are going to be passed over, in many cases, for many positions for which you are qualified. But that is rarely personal. It is, instead, a condition of existence, an inevitable consequence of somewhat arbitrary subjection to the ambivalent conditions of worth characterizing society.</span></i></p>
<p><span style="font-weight: 400;"> </span><span style="font-weight: 400;">In reality, if everyone who hated their job quit, we would have an unemployment rate of over 50%, and a society of grinding poverty. More pragmatic, Nietzsche observes that ‘Today as always, people fall into two groups: slaves and free people. Whoever has not two-thirds of their time to themselves, is a slave.’</span></p>
<p><span style="font-weight: 400;">Alternative wisdom: </span><i><span style="font-weight: 400;">We should consider every day lost on which we have not danced at least once.</span></i><span style="font-weight: 400;"> – Nietzsche</span><i><span style="font-weight: 400;">, Thus Spoke Zarathustra</span></i></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-83 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-107 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:25;--minFontSize:25;line-height:1.45;"><h3><b>Rule 6 : Abandon Ideology</b></h3></h3></div><div class="fusion-text fusion-text-81"><p><span style="font-weight: 400;">Peterson writes:</span></p>
<p><i><span style="font-weight: 400;">In the last quarter of the nineteenth century, the German philosopher Friedrich Nietzsche famously announced ‘God is dead.’ This utterance has become so famous that you can even see it scribbled on the walls of public bathrooms, where it often takes the following form: ‘God is dead’ – Nietzsche. ‘Nietzsche is dead’ – God. Nietzsche did not make this claim in a narcissistic or triumphant manner. The great thinker’s opinion stemmed from his fear that all the Judeo-Christian values serving as the foundation of Western civilization had been made dangerously subject to casual rational criticism, and that the most important axiom upon which they were predicated – the existence of a transcendent, all-powerful deity – had been fatally challenged.</span></i></p>
<p><span style="font-weight: 400;">Nietzsche has been the subject of many bad interpretations over the years, but Peterson’s is probably the 3rd worst, after the Nazis’ and Heidegger’s. Even today’s somewhat reactionary star Julien Rochedy, author of </span><i><span style="font-weight: 400;">Nietzsche l’Actuel</span></i><span style="font-weight: 400;"> (2020), understands <a href="https://www.marianne.net/agora/entretiens-et-debats/nietzsche-nouvelle-star-de-la-generation-anti-progressiste-sur-youtube">Nietzsche</a> much better than does Peterson.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-84 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-108 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-35 hover-type-none"><img width="400" height="497" alt="Jordan Petersons" title="Jordan Petersons" src="https://www.514blog.ca/wp-content/uploads/2021/05/image3-400x497.png" class="img-responsive wp-image-4491" srcset="http://www.514blog.ca/wp-content/uploads/2021/05/image3-200x248.png 200w, http://www.514blog.ca/wp-content/uploads/2021/05/image3-400x497.png 400w, http://www.514blog.ca/wp-content/uploads/2021/05/image3-600x745.png 600w, http://www.514blog.ca/wp-content/uploads/2021/05/image3.png 739w" sizes="(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px" /></span></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-109 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-82"><p><span style="font-weight: 400;">With regard to Nietzsche’s alleged ‘fear’ that Judeo-Christian values had become subject to attack, here is Nietzsche’s own frank and concise summary:</span></p>
<p><i><span style="font-weight: 400;">That strange and sick world to which the Gospels introduce us &#8211; a world like that of a Russian novel, in which the refuse of society, neurosis and childish idiocy seem to make a rendez-vous&#8230; One has to regret that no Dostoyevsky lived in the neighbourhood, I mean someone who could feel the thrilling fascination of the sublime, the sick and the childish.</span></i><i><span style="font-weight: 400;"><br />
</span></i><i><span style="font-weight: 400;"><br />
</span></i><i><span style="font-weight: 400;">A certain sense of cruelty towards oneself and others is Christian; hatred of those who think differently; the will to persecute.</span></i><i><span style="font-weight: 400;"><br />
</span></i></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-85 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-110 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-83"><p><i><span style="font-weight: 400;"> Mortal hostility against the masters of the Earth, against the noble (one allows them the body, one wants only ‘the soul&#8217;). Hatred of mind, of pride, courage, freedom, libertinage is Christian; hatred of the senses, of the joy of the senses, of joy in general is Christian.</span></i></p>
</div><div class="fusion-text fusion-text-84"><p><i><span style="font-weight: 400;">In Christianity, neither morality nor religion come into contact with reality at any point. Nothing but imaginary causes (‘God&#8217;, ‘soul&#8217;, ‘ego&#8217;, ‘spirit&#8217;, ‘free will&#8217;), nothing but imaginary effects (‘sin&#8217;, ‘redemption&#8217;, ‘grace&#8217;, `punishment&#8217;, ‘forgiveness of sins&#8217;). Relationships among imaginary beings (‘God&#8217;, ‘spirits&#8217;, ‘souls&#8217;); an imaginary natural science (anthropocentric; complete lack of the concept of natural causes); an imaginary psychology (nothing but self-misunderstandings, interpretations of pleasant or unpleasant general feelings), an imaginary teleology (‘the kingdom of God&#8217;, ‘the Last Judgment&#8217;, ‘eternal life&#8217;).</span></i><i><span style="font-weight: 400;"><br />
</span></i><i><span style="font-weight: 400;"><br />
</span></i></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-86 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-111 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-85"><p><i><span style="font-weight: 400;">This purely fictitious world is distinguished from the world of dreams, very much to its disadvantage, by the fact that the latter mirrors reality, while the former falsifies, devalues and denies reality. Once the concept ‘nature&#8217; had been defined as the concept antithetical to ‘God&#8217;, ‘natural&#8217; had to be the word for ‘reprehensible&#8217;. This entire fictional world has its roots in hatred of the natural (reality!), it is the expression of a profound discontent with reality.</span></i><i><span style="font-weight: 400;"><br />
</span></i><i><span style="font-weight: 400;"></span></i></p>
<p><i><span style="font-weight: 400;">Pure spirit is pure lie. So long as the priest, that denier, slanderer and poisoner of life by profession, still counts as a higher kind of human being, there can be no answer to the question: what is truth? One has already stood truth on its head when the conscious advocate of denial and nothingness counts as the ‘re-presentative of truth&#8217;.</span></i><span style="font-weight: 400;"> &#8211; Nietzsche</span><i><span style="font-weight: 400;">, The Antichrist</span></i></p>
</div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-112 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-36 hover-type-none"><img width="400" height="619" alt="Jordan Petersons" title="Jordan Petersons" src="https://www.514blog.ca/wp-content/uploads/2021/05/image4-400x619.png" class="img-responsive wp-image-4492" srcset="http://www.514blog.ca/wp-content/uploads/2021/05/image4-200x310.png 200w, http://www.514blog.ca/wp-content/uploads/2021/05/image4-400x619.png 400w, http://www.514blog.ca/wp-content/uploads/2021/05/image4.png 584w" sizes="(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 400px" /></span></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-87 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-113 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-86"><p><span style="font-weight: 400;">Alternative wisdom: Abandon Peterson’s ideological reading. If you want to understand Nietzsche, read Nietzsche himself, or Gilles Deleuze’s </span><i><span style="font-weight: 400;">Nietzsche &amp; Philosophy</span></i><span style="font-weight: 400;">.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-88 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-114 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:25;--minFontSize:25;line-height:1.45;"><h3><b>Rule 7: Work as Hard as You Possibly Can on at least One Thing and See What Happens</b></h3></h3></div><div class="fusion-text fusion-text-87"><p><span style="font-weight: 400;">Peterson writes:</span></p>
<p><i><span style="font-weight: 400;">When coal is subjected to intense heat and pressure, far below the Earth’s surface, its atoms rearrange themselves into the perfect repeating crystalline alignment characterizing a diamond. The carbon that makes up coal also becomes maximally durable in its diamond form. Finally, it becomes capable of reflecting light. The combination of durability and glitter gives a diamond the qualities that justify its use as a symbol of value. That which is valuable is pure, properly aligned, and glitters with light – and this is true for the person just as it is for the gem. Light, of course, signifies the shining brilliance of heightened and focused consciousness. Human beings are conscious during the day, when it is light. Much of that consciousness is visual and therefore dependent on light. To be illumined or enlightened is to be exceptionally awake and aware – to attain a state of being commonly associated with divinity.</span></i></p>
<p><span style="font-weight: 400;">In this passage, Peterson is expressing four of the 10 deep metaphors with which </span><i><span style="font-weight: 400;">homo sapiens</span></i><span style="font-weight: 400;"> schematize unconsciously almost all aspects of our existence: </span><i><span style="font-weight: 400;">purity, transformation, verticality </span></i><span style="font-weight: 400;">(higher = better) and</span><i><span style="font-weight: 400;"> white/ light </span></i><span style="font-weight: 400;">(= good). The others are </span><i><span style="font-weight: 400;">balance, connection, container, control, journey,</span></i><span style="font-weight: 400;"> and</span><i><span style="font-weight: 400;"> resource.</span></i></p>
<p><span style="font-weight: 400;">According to these unconscious metaphors, what is </span><i><span style="font-weight: 400;">pure</span></i><span style="font-weight: 400;"> and </span><i><span style="font-weight: 400;">white/ light</span></i><span style="font-weight: 400;"> is more good and ‘higher’ than what is impure and dark/ black. The analogy that Peterson is trying to convey here is that being put under extreme pressure by those ‘higher’ than yourself in the hierarchy, or putting yourself under extreme pressure, is a good thing. According to this schema, this extreme pressure results in ‘heightened’ consciousness which brings you closer to ‘divinity’, as you ‘rise’ from your dark and merely Earthly existence to the brilliant light above.</span></p>
<p><span style="font-weight: 400;">Nietzsche points out that in reality it is not the light of consciousness, but rather the active unconscious which is calling the shots (what Daniel Kahneman calls System 1, 95% of the mind), and Peterson expresses a ridiculous over-estimation of both the power and value of reactive consciousness (System 2, only 5% of the mind):</span></p>
<p><i><span style="font-weight: 400;">Consciousness is the last and latest development of the organic and hence also what is most unfinished and weak. Consciousness gives rise to countless errors that lead an animal or person to perish sooner than necessary, ‘exceeding destiny,’ as Homer puts it. If the conserving association of the instincts were not so very much more powerful, and if it did not serve on the whole as a regulator, humanity would have to perish of its misjudgments and its fantasies with open eyes, of its lack of thoroughness and its credulity – in short, of its consciousness.</span></i><span style="font-weight: 400;"> – Nietzsche, </span><i><span style="font-weight: 400;">The Gay Science</span></i></p>
</div><div class="fusion-text fusion-text-88"><p><span style="font-weight: 400;">Peterson continues:</span></p>
<p><i><span style="font-weight: 400;">Although Christ commits many acts that might be considered revolutionary, He is nonetheless explicitly portrayed in the Gospels as the master of tradition, and says of Himself, ‘Think not that I am come to destroy the law, or the prophets: I am not come to destroy, but to fulfill’ (Matthew 5:17, KJV). Christ therefore presents Himself as both the product of tradition, and the very thing that creates and transforms it…</span></i></p>
<p><i><span style="font-weight: 400;">It was the bringing together of a warring multiplicity under the unifying doctrines of Christianity that civilized Europe. It could, perhaps, have been Buddhism, Confucianism or Hinduism, insofar as the East is also both broadly civilized and unified. But it could not have been the absence of any doctrine whatsoever. Without a game, there is no peace, only chaos. In any case the rules of Christianity and the rules of Buddhism are by no means arbitrary, by no means nonsensical superstition, any more than the rules of a playable game are merely arbitrary or nonsensically superstitious.</span></i></p>
<p><span style="font-weight: 400;">Here Peterson makes a couple of contentious claims: 1) Christianity civilized Europe, and the absence of a single hegemonic doctrine would result in chaos; 2) ‘The East’ is civilized and unified because of Buddhism, Confucianism and Hinduism.</span></p>
<p><span style="font-weight: 400;">Let’s parse these claims.</span></p>
<p><span style="font-weight: 400;">Peterson’s assertions that Christianity civilized Europe, and that the absence of a single hegemonic doctrine would result in chaos, would come as a surprise to the pagan Greeks and Romans, who with their multiplicity of deities were much more civilized before Christians forcibly converted them to the ‘one true faith’:</span></p>
<p><i><span style="font-weight: 400;">In fourth century France, St. Martin ‘set fire to a most ancient and famous shrine’ before moving on to a different village and a different temple. Here he ‘completely demolished the temple belonging to the false religion and reduced all the altars and statues to dust.’ Martin was no anomaly. Flushed by his success destroying the temple of Serapis, Bishop Theophilus went on to demolish numerous shrines in Egypt. Some of the most famous saints in Western Christianity kicked off their careers – so the stories like to boast – demolishing shrines. Benedict of Nursia, the revered founder of Western monasticism, was also celebrated as a destroyer of antiquities. His first act upon arriving in Monte Cassino, just outside Rome, was to smash an ancient statue of Apollo and destroy the shrine’s altar. He didn’t stop there, but toured the area ‘pulling down the idols and destroying the groves on the mountain, and gave himself no rest until he had uprooted the last remnant of heathenism in those parts’…</span></i><i><span style="font-weight: 400;"><br />
</span></i><i><span style="font-weight: 400;"></span></i></p>
<p><i><span style="font-weight: 400;">In A D 401, Augustine told Christians in Carthage to smash pagan objects because, he said, that was what God wanted and commanded. It has been said that sixty died in riots inflamed by this burst of oratorical fire. A little earlier a congregation of Augustine’s, eager to sack the temples of Carthage, had started reciting Psalm 83. ‘Let them be humiliated and be downcast forever,’ they chanted with grim significance. ‘Let them perish in disgrace.’</span></i><i><span style="font-weight: 400;"><br />
</span></i></p>
</div><div class="fusion-text fusion-text-89"><p><i><span style="font-weight: 400;">Sometimes, as was the case with the bust of Aphrodite in Athens, the statues appear to have been ‘baptized,’ with deep crosses gouged on their foreheads. If this was a ‘baptism’ then it may have helped not only to neutralize the devil within, but also to vanquish any more personal demons that could arise when looking at such beautiful naked figures. Far less easy to feel desire for a statue who had a cross gouged in her head, her eyes blinded and her nose sliced from her face. Today a once-handsome Apollo missing a nose stands in a museum; a statue of Venus that stood in a bathhouse has had her nipples and mons pubis chiseled away; a statue of Dionysus has had his nose mutilated and his genitalia removed’…</span></i><i><span style="font-weight: 400;"><br />
</span></i><i><span style="font-weight: 400;"><br />
</span></i><i><span style="font-weight: 400;">In the fourth century AD, Alexandria’s greatest philosopher and mathematician was a woman, Hypatia. She was also a pagan, in a city increasingly divided between pagans and Christians. ‘One day in March A D 415, Hypatia set out from her home to go for her daily ride through the city. As soon as she stood on the street, the Christians, under the guidance of a Church magistrate called Peter, surged round and seized her. They then dragged Alexandria’s greatest living mathematician through the streets to a church. Once inside, they ripped the clothes from her body and, using broken pieces of pottery as blades, flayed her skin from her flesh. Some say that, while she still gasped for breath, they gouged out her eyes. Once she was dead, they torn her body into pieces and threw what was left of the ‘luminous child of reason’ onto a pyre and burned her’…</span></i></p>
<p><i><span style="font-weight: 400;">Modern historians glibly refer to the moment of Emperor Constantine’s conversion to Christianity as the ‘End of Persecution.’ This is simply not true. Empires of tens of millions of people do not abandon religions that they have observed for over a millennium almost overnight without at least some disturbance. At the moment when Constantine had supposedly seen that flaming cross, the vast majority of the empire was not Christian. It has been estimated they made up as little as between seven and ten percent of the empire’s total population. That means that only about four to six million people out of a population of roughly sixty million were Christian. That left over fifty million to be converted.</span></i><i><span style="font-weight: 400;"><br />
</span></i><i><span style="font-weight: 400;"><br />
</span></i><i><span style="font-weight: 400;">Were these tens of millions of people singing and dancing in the streets and looking at each other with smiling faces and shining eyes as their temples were smashed? </span></i><span style="font-weight: 400;">&#8211; Catherine Nixey, </span><i><span style="font-weight: 400;">The Darkening Age</span></i><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Far more Europeans have been killed by self-proclaimed Christians than by any other group &#8211; in ancient times, AND in the Middle Ages, AND in the 20</span><span style="font-weight: 400;">th</span><span style="font-weight: 400;"> century.</span></p>
<p><span style="font-weight: 400;">Peterson’s claim that ‘The East’ is civilized and unified because of Buddhism, Confucianism and Hinduism neglects the reality that there are immense differences among these cultures, and indeed deep antipathies, expressed, for example in authoritarian China’s threats against free Taiwan, and deranged North Korea’s missile testing over Japan.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-89 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-115 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-37 hover-type-none"><img width="673" height="550" title="image 5" src="https://www.514blog.ca/wp-content/uploads/2021/05/image-5-1.jpg" alt class="img-responsive wp-image-4494" srcset="http://www.514blog.ca/wp-content/uploads/2021/05/image-5-1-200x163.jpg 200w, http://www.514blog.ca/wp-content/uploads/2021/05/image-5-1-400x327.jpg 400w, http://www.514blog.ca/wp-content/uploads/2021/05/image-5-1-600x490.jpg 600w, http://www.514blog.ca/wp-content/uploads/2021/05/image-5-1.jpg 673w" sizes="(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 673px" /></span></div><div class="fusion-text fusion-text-90"><p><span style="font-weight: 400;">As for the East being ‘civilized’, the World Values Survey identifies Sweden as being the country with the most postmaterialist, civilized values on Earth (proximity to upper right corner of this perceptual map). Not coincidentally, it is also the least religious country in Europe.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-90 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-116 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-38 hover-type-none"><img width="646" height="1413" alt="Jordan-Petersons" title="Jordan-Petersons" src="https://www.514blog.ca/wp-content/uploads/2021/05/image6.png" class="img-responsive wp-image-4495" srcset="http://www.514blog.ca/wp-content/uploads/2021/05/image6-200x437.png 200w, http://www.514blog.ca/wp-content/uploads/2021/05/image6-400x875.png 400w, http://www.514blog.ca/wp-content/uploads/2021/05/image6-600x1312.png 600w, http://www.514blog.ca/wp-content/uploads/2021/05/image6.png 646w" sizes="(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 600px" /></span></div></div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-117 fusion_builder_column_1_2 1_2 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-91"><p><a href="https://freedomhouse.org/countries/freedom-world/scores?sort=desc&amp;order=Total%20Score%20and%20Status">Freedom</a> House points out that Sweden is also the most free country in the world. The most free in Asia is Japan, with a score of 96 out of 100, whereas authoritarian China scores a disgraceful 9 out of 100 on freedom.</p>
<p>Peterson concludes this chapter by suggesting that:</p>
<p>If you work as hard as you can on one thing, you will change. You will start to also become one thing, instead of the clamoring multitude you once were. That one thing, developed properly, is not only the disciplined entity formed by sacrifice, commitment and concentration. It is that which creates, destroys, and transforms discipline itself – civilization itself – by expressing its unity of personality and society.</p>
<p>Rather than pursuing Peterson’s Strict Father version of ‘the Good’ through this ascetic ideal of discipline and sacrifice, Nietzsche’s joyful heuristic is to ask,<a href="https://bigthink.com/culture-religion/nietzsche-does-it-dance"> ‘Does it dance?’</a></p>
<p>He writes:</p>
<p>One must still have chaos in oneself in order to give birth to a dancing star. – Nietzsche, Thus Spoke Zarathustra</p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-91 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-118 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-92"><p>Alternative wisdom: Favour diversity over unity, freedom over obedience, and the dance of becoming over the imprisonment of being.</p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-92 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-119 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-three"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:25;--minFontSize:25;line-height:1.45;"><h3><b>Rule 8: Try to Make One Room in Your Home as Beautiful as Possible</b></h3></h3></div><div class="fusion-text fusion-text-93"><p><span style="font-weight: 400;">Peterson writes:</span></p>
<p><i><span style="font-weight: 400;">Artists are the people who stand on the frontier of the transformation of the unknown into knowledge. They make their voluntary foray out into the unknown, and they take a piece of it and transform it into an image. Maybe they do it by acting, which is a sophisticated form of embodiment and imitation, or by painting or sculpting. Perhaps they manage it through screenwriting, or by penning a novel. After all that come the intellectuals, with philosophy and criticism, abstracting and articulating the work’s representations and rules.</span></i></p>
<p><span style="font-weight: 400;">Nietzsche, on the other hand, suggests that art has nothing to do with truth or knowledge, and that it is only as an aesthetic phenomenon that existence and the world are justified. Indeed, art is </span><i><span style="font-weight: 400;">opposed</span></i><span style="font-weight: 400;"> to knowledge:</span></p>
<p><i><span style="font-weight: 400;">Art, in which precisely the lie is sanctified and the will to deception has a good conscience, is much more fundamentally opposed to the ascetic ideal than is science: this was instinctively sensed by Plato, the greatest enemy of art Europe has yet produced. Plato versus Homer: that is the complete, the genuine antagonism</span></i><span style="font-weight: 400;">.- Nietzsche, </span><i><span style="font-weight: 400;">On the Genealogy of Morals</span></i></p>
<p><span style="font-weight: 400;">Alternative wisdom: Rather than merely making one room of your sedentary home as beautiful as possible, make your entire nomadic dance through life as beautiful as possible.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-93 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-120 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:25;--minFontSize:25;line-height:1.45;"><h3><b>Rule 9: If Old Memories Still Upset You, Write Them Down Carefully and Completely </b></h3></h3></div><div class="fusion-text fusion-text-94"><p><span style="font-weight: 400;">Peterson writes:</span></p>
<p><i><span style="font-weight: 400;">The most fundamental stories of the West are to be found, for better or worse, in the biblical corpus. That collection of ancient and eminently influential books opens with God Himself, in His Fatherly guise, portrayed as the ordered entity who confronts chaos and creates habitable order in consequence:</span></i></p>
<p><i><span style="font-weight: 400;">And the Earth was without form, and void; and darkness was upon the face of the deep. And the Spirit of God moved upon the face of the waters (Genesis 1:2)</span></i></p>
<p><i><span style="font-weight: 400;">Almost immediately after God first reveals Himself, His creative actions, and the initial creation (thus, almost instantly after we are introduced to Him), He creates human beings…</span></i></p>
<p><i><span style="font-weight: 400;">When basic axioms of faith are challenged, the  foundation shakes and the walls crumble. We have every reason to avoid facing the bitter truth. But making what is – and what was – clear and fully comprehended can only protect us. If you are suffering from memories that will not stop tormenting you, there  is possibility &#8211;  possibility that could be your very salvation. If old memories still upset you, write them down carefully and completely.</span></i></p>
<p><span style="font-weight: 400;">Nietzsche, on the other hand, extols the virtues of forgetting:</span></p>
<p><i><span style="font-weight: 400;">Forgetfulness is not just a </span></i><span style="font-weight: 400;">vis inertiae</span><i><span style="font-weight: 400;">, as superficial people believe, but is rather an active ability to suppress, positive in thestrongest sense of the word, to which we owe the fact that what we simply live through, experience, take in, no more enters our consciousness during digestion (one could call it spiritual ingestion) than does the thousand-fold process which takes place with our physical consumption of food, our so-called ingestion. To shut the doors and windows of consciousness for a while; not to be bothered by the noise and battle which our underworld of serviceable organs work with and against each other; a little peace, a little tabula rasa of consciousness to make room for something new, above all for the nobler functions and functionaries, for ruling, predicting, predetermining (our organism runs along oligarchic lines, you see) &#8211; that, as I said, is the benefit of active forgetfulness, like a doorkeeper or guardian of mental order, rest and etiquette: from which can immediately see how there could be no happiness, cheerfulness, hope, pride, immediacy, without forgetfulness.</span></i><span style="font-weight: 400;"> – Nietzsche, </span><i><span style="font-weight: 400;">On The Genealogy of Morals</span></i></p>
<p><span style="font-weight: 400;">Alternative wisdom: Forget the dead past. What’s done is done. Affirm life in the present and the future.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-94 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-121 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:25;--minFontSize:25;line-height:1.45;"><h3><b>Rule 10 : Plan and Work Diligently To Maintain the Romance in Your Relationship</b></h3></h3></div><div class="fusion-text fusion-text-95"><p><span style="font-weight: 400;">Peterson continues with his favourite myth:</span></p>
<p><i><span style="font-weight: 400;">Christ has long been regarded as the second (perfected) Adam and, just as there was speculation about the hermaphroditic nature of the first Adam prior to God’s creation of the independent sexes, there is a line of speculation about Christ’s spiritual perfection being a consequence of the ideal balance of masculine and feminine elements. It is very difficult for individuals joining themselves together to become desperate enough to cease their hiding and avoidance, live in truth, and repair themselves in the light cast by their joint existence. It is for this reason that both swear the dread vow of permanence (‘What God has joined together, let no man put asunder’ (Matthew 19:6). </span></i></p>
<p><i><span style="font-weight: 400;">There must be a broader, relationship-wide strategy in place to maintain romance with your partner across time. Regardless of what that strategy might be, its success is going to depend on your ability to negotiate. To negotiate, you and the person you are negotiating with must first know what you each need (and want) – and second, be willing to discuss both forthrightly. There are many serious obstacles both to knowing what you need and want, and to discussing it. If you allow yourself to know what you want, then you will also know precisely when you are failing to get it. You will benefit, of course, because you will also know when you have succeeded. But you might also fail, and you could well be frightened enough by the possibility of not getting what you need (and  want) that you keep your desires vague and unspecified. And the chance that you will get what you want if you fail to aim for it is vanishingly small.</span></i></p>
<p><span style="font-weight: 400;">Rather than viewing love as a business-like negotiated contract, Nietzsche emphasizes the need to be able to have great conversations with your partner.</span></p>
<p><span style="font-weight: 400;">Alternative wisdom: </span><i><span style="font-weight: 400;">When marrying, ask yourself this question: Do you believe that you will be able to converse with this person into your old age? Everything else in marriage is transitory.</span></i><span style="font-weight: 400;"> – Nietzsche, </span><i><span style="font-weight: 400;">Human, All Too Human</span></i></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-95 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-122 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-three"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:25;--minFontSize:25;line-height:1.45;"><h3><b>Rule 11 : Do Not Allow Yourself to Become Resentful, Deceitful, or Arrogant</b></h3></h3></div><div class="fusion-text fusion-text-96"><p><span style="font-weight: 400;">Peterson writes:</span></p>
<p><i><span style="font-weight: 400;">Why do you and others fall prey to resentment – that terrible hybrid emotional state, an admixture of anger and self-pity, tinged, to various degrees, with narcissism and the desire for revenge? Once you understand the world as a dramatic forum, and you have identified the major players, the reasons become clear. You are resentful because of the absolute unknown and its terrors, because nature conspires against you, because you are a victim of the tyrannical element of culture, and because of the malevolence of yourself and other individuals…</span></i></p>
<p><i><span style="font-weight: 400;">The first conspiracy between deceit and arrogance might be regarded as a denial or rejection of the relationship between divinity, truth and goodness. In the early chapters of Genesis, God creates habitable chaos out of order with the Word, with the Logos: courage, love and truth. The second form of arrogance that enables deceit has something to do with the assumption of the power of divinity itself…</span></i></p>
<p><i><span style="font-weight: 400;">When called upon later to account for his behavior – for eating the forbidden fruit – Adam blames the woman for the development of his painful self-knowledge, and God for making her, saying as he does ‘The woman whom thou gavest to be with me, she gave me of the tree, and I did eat’ (Genesis 3:12). The first man’s refusal to take responsibility for his actions is associated with resentment (for his acquisition of painful knowledge), deceit (as he knows he made a free choice, regardless of his wife’s behavior), and arrogance (he dares to blame God and the woman the divinity created).</span></i></p>
<p><i><span style="font-weight: 400;">As Proverbs 9:10 has it: ‘The fear of the Lord is the beginning of wisdom’. The connection between deception and the deepest of orienting instincts can be profitably comprehended in light of that…</span></i></p>
<p><span style="font-weight: 400;">Nietzsche also counsels against resentment, but gives a very different genealogy of its nature and origin:</span></p>
<p><i><span style="font-weight: 400;">To be incapable of taking one&#8217;s enemies, one&#8217;s accidents, even one&#8217;s misdeeds seriously for very long—that is the sign of strong, full natures in whom there is an excess of the power to form, to mold, to recuperate and to forget. </span></i></p>
<p><i><span style="font-weight: 400;">In contrast to this, picture &#8216;the enemy&#8217; as the person of </span></i><i><span style="font-weight: 400;">ressentiment</span></i><i><span style="font-weight: 400;"> conceives him—and here precisely is his deed, his creation: he has conceived &#8216;the evil enemy,&#8217; </span></i><i><span style="font-weight: 400;">&#8216;the Evil One,&#8217;</span></i><i><span style="font-weight: 400;"> and this in fact is his basic concept, from which he then evolves, as an afterthought and pendant, a &#8216;good one&#8217;—himself!</span></i><span style="font-weight: 400;"> – Nietzsche, </span><i><span style="font-weight: 400;">On the Genealogy of Morals</span></i></p>
<p><span style="font-weight: 400;">Alternative wisdom: Don’t fear ‘the Lord’ or other imaginary beings, and don’t lay guilt trips on others (</span><i><span style="font-weight: 400;">ressentiment</span></i><span style="font-weight: 400;">) or on yourself (bad conscience). </span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-96 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-123 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three"><h3 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:25;--minFontSize:25;line-height:1.45;"><h3><b>Rule 12 : Be Grateful in Spite of Your Suffering</b></h3></h3></div><div class="fusion-text fusion-text-97"><p><span style="font-weight: 400;">Peterson writes:</span></p>
<p><i><span style="font-weight: 400;">A few years later, I debated another philosopher, Slavoj Zizek – known much more widely for his Marxist predilections than his religious convictions. </span></i></p>
<p><span style="font-weight: 400;">For those who aren’t familiar with him, <a href="https://www.theguardian.com/world/2019/apr/20/jordan-peterson-slavoj-zizek-happiness-capitalism-marxism">Zizek</a> is the most over-rated thinker in Europe. Since Peterson is the most over-rated thinker in North America, it comes as no surprise that their debate was a big disappointment.</span></p>
<p><span style="font-weight: 400;">Peterson continues:</span></p>
<p><i><span style="font-weight: 400;">Zizek said something during our discussion that might be theologically debatable, but that I found of great interest. In the Christian tradition, even God Himself, in the form of Christ, despairs of the meaning of life and the goodness of His Father in the agony of His Crucifixion. At the peak of his suffering, just before death, He utters the words – ‘My God, my God, why has thou forsaken me? (Matthew 27:46). This appears to strongly imply, in its narrative way, that the burden of  life can become so great that even God Himself can lose faith when confronted with the unbearable reality of injustice, betrayal, suffering, and death. </span></i></p>
<p><span style="font-weight: 400;">Nietzsche, much more joyful, and &#8211; unlike Zizek or Peterson &#8211; a genuinely great thinker, writes:</span></p>
<p><i><span style="font-weight: 400;">I would believe only in a God that knows how to dance.</span></i></p>
<p><span style="font-weight: 400;">And:</span></p>
<p><i><span style="font-weight: 400;">If we affirm one single moment, we thus affirm not only ourselves but all existence. For nothing is self-sufficient, neither in us ourselves nor in things; and if our soul has trembled with happiness and sounded like a harp string just once, all eternity was needed to produce this one event—and in this single moment of affirmation all eternity was called good, redeemed, justified, and affirmed.</span></i><span style="font-weight: 400;"> – Nietzsche, </span><i><span style="font-weight: 400;">The Will to Power</span></i></p>
<p><span style="font-weight: 400;">Alternative wisdom: Affirm all of life, of which you are a completely connected part.</span></p>
<p><span style="font-weight: 400;">In conclusion, the essential difference between Peterson and Nietzsche is not the traditional one between ‘the right’ and ‘the left’, nor between ‘progressives’ and ‘conservatives’. Indeed, during the <a href="https://www.newsweek.com/stanford-doctor-calls-lockdowns-biggest-public-health-mistake-weve-ever-made-1574540">Covid-19 crisis</a> the political landscape has gone through the looking glass, as most governments around the world followed the example of authoritarian China with abusive and arbitrary <a href="https://www.frontiersin.org/articles/10.3389/fpubh.2021.625778/full">lockdowns</a>, which did their societies far more <a href="http://www.sfu.ca/~allen/LockdownReport.pdf">damage </a>than the virus itself.</span></p>
<p><span style="font-weight: 400;">In contrast, <a href="https://www.contrepoints.org/2021/03/05/392470-covid-confinement-il-etait-une-fois-la-suede">fearless Sweden</a>, at one end of the traditional political spectrum, and <a href="https://www.aier.org/article/youtube-censors-florida-governor-desantis-and-his-science-advisors/">Florida </a>and <a href="https://nypost.com/2021/04/21/the-predicted-covid-apocalypse-in-neanderthal-texas-never-happened/">Texas</a>, at the other end, stood together in defence of freedom.</span></p>
</div><div class="fusion-text fusion-text-98"><p><span style="font-weight: 400;">In his brilliant book </span><i><span style="font-weight: 400;">Behave</span></i><span style="font-weight: 400;">, Stanford professor Robert Sopolsky observes presciently that:</span></p>
<p><i><span style="font-weight: 400;">Like so many other animals, homo sapiens have an often frantic need to conform, belong, and obey. Such conformity can be markedly maladaptive, as we forego better solutions in the name of the foolishness of the crowd. When we discover we are out of step with everyone else, our amygdalae spasm with anxiety, our memories are revised, and our sensory processing regions are even pressured to experience what is not true.  All to fit in.</span></i></p>
<p><i><span style="font-weight: 400;">The pull of conformity and obedience can lead us to  some of our darkest, most appalling places, and far more of us can be led there than we’d like to think. But despite that, even the worst of barrels doesn’t turn all apples bad, and ‘Resistance’ and ‘Heroism’ are often more accessible and less rarefied than assumed. We’re rarely alone in thinking this is wrong, wrong, wrong. And we are usually no less special or unique than those before us who have fought back.</span></i><span style="font-weight: 400;"> – Robert Sapolsky, </span><i><span style="font-weight: 400;">Behave</span></i></p>
<p><span style="font-weight: 400;">Hence, the new social fracture amounts to whether we adopt an unconscious Strict Father schematism of </span><i><span style="font-weight: 400;">control</span></i><span style="font-weight: 400;"> and </span><i><span style="font-weight: 400;">containment</span></i><span style="font-weight: 400;">, expressed consciously as Peterson’s 24 rules for sedentary survival at the lowest degree of intensity; or an unconscious schematism of </span><i><span style="font-weight: 400;">connection</span></i><span style="font-weight: 400;"> and </span><i><span style="font-weight: 400;">transformation</span></i><span style="font-weight: 400;"> (Nietzsche’s will to power), expressed consciously as a nomadology of morals, for an affirmation of life at the highest degree of intensity.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-97 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1289.6px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-124 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-39 hover-type-none"><img width="943" height="704" alt="Petersons-Beyond" title="Petersons-Beyond" src="https://www.514blog.ca/wp-content/uploads/2021/05/image7.png" class="img-responsive wp-image-4496" srcset="http://www.514blog.ca/wp-content/uploads/2021/05/image7-200x149.png 200w, http://www.514blog.ca/wp-content/uploads/2021/05/image7-400x299.png 400w, http://www.514blog.ca/wp-content/uploads/2021/05/image7-600x448.png 600w, http://www.514blog.ca/wp-content/uploads/2021/05/image7-800x597.png 800w, http://www.514blog.ca/wp-content/uploads/2021/05/image7.png 943w" sizes="(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 943px" /></span></div><div class="fusion-text fusion-text-99"><p><span style="font-weight: 400;">Applied to the current context, the question is: Will we cower before the Blitzkrieg of arbitrary rules which sacrifice our freedom, distance us from one another, and destroy our mental health, happiness and quality of life, or will we have the courage to <a href="https://www.youtube.com/watch?v=GN5B27zT29Y">dance again</a>?</span></p>
</div></div></div></div></div></p>
<p>The post <a rel="nofollow" href="http://www.514blog.ca/red-skull-father-figure-review-of-jordan-petersons-beyond-order/">Twilight of the Red Skull Father Figure: Review of Jordan Peterson’s Beyond Order</a> appeared first on <a rel="nofollow" href="http://www.514blog.ca">514Blog</a>.</p>
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